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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Danse Macabre Digital Download
Duran Duran return with their new album Danse Macabre. The 13 song collection features three brand new songs haunting covers of songs by artists such as Billie Eilish, Talking Heads, The Rolling Stones and The Specials and new versions of Duran Duran classics from their own catalog. It also includes a rare bside and fan favorite ldquoSecret Oktober 31strdquo.nbsp Guest artists include producer, guitarist and composer Nile Rodgers, Victoria De Angelis of Maringneskin and former band members Andy Taylor and Warren Cuccurullo.
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Macabre
BAEST brings a fresh, bone-crushing sound to the world of death metal with their latest album, Danse Macabre. From the first ear-piercing guitar riff to the last guttural growl, this Danish band proves they are not here to play nice. The album kicks off with "Genesis," a track that sets the tone for what's to come - relentless aggression and uncompromising intensity. The musicianship on display here is top-notch, with blistering solos and thunderous drumming that will leave you headbanging until your neck hurts. Lead singer Simon Olsen's vocals are a highlight throughout the album, switching effortlessly between demonic screams and menacing growls. His stage presence is a force to be reckoned with, commanding your attention from start to finish. Standout tracks like "Meathook Massacre" and "Torture Needle" showcase BAEST's ability to create dynamic, headbanging anthems that will surely ignite mosh pits around the world. The production on Danse Macabre is crisp and powerful, allowing each instrument to shine through in all its dark glory. In a genre that can often feel oversaturated, BAEST manages to stand out from the crowd with their unique blend of technical prowess and unrelenting heaviness. Danse Macabre is a must-listen for any fan of extreme metal, and a testament to BAEST's position as one of the most exciting bands in the scene right now.
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Music Macabre
Researching a biography of the composer Franz Liszt, Phineas Fox uncovers evidence of a brutal murder - and finds his own life in danger. Music researcher Phineas Fox has been enjoying his latest commission, gathering background material for a biography of Franz Liszt.But although he has - as anticipated - uncovered plenty of scandal in the 19th century composer's past, matters take a decidedly unexpected turn when his investigations lead to Linklighters, a newly-opened Soho restaurant built on the site of an old Victorian music hall, and unearth evidence of a possible murder involving the notorious music hall performer known as Scaramel. Just what was Liszt's connection to Scaramel ... and, through her, to the infamous Victorian serial killer Jack the Ripper?As he delves further, Phin's enquiries uncover clues to a fascinating and extraordinary story - and plunge his own life into jeopardy.
Price: 20.99 £ | Shipping*: 3.99 £ -
Cabaret Macabre
An English country house at Christmas proves the perfect hunting ground for a determined killer.Sleuth and illusionist Joseph Spector investigates his most complex case yet in this gripping new locked-room murder mystery. 'Cabaret Macabre really had it all... The twisted and complex puzzle totally foxed me, and although I hate to admit it, I really didn't have a clue whodunnit!Entertaining and fiendishly clever.' Joy Ellis, #1 bestselling authorHampshire, Christmas 1938.When prominent judge Sir Giles Drury starts receiving sinister letters, his wife suspects Victor Silvius, a man who was previously locked up for attacking Sir Giles.Meanwhile, Silvius’ sister Caroline is convinced her brother is about to be murdered... by none other than his old nemesis, Sir Giles Drury.Caroline seeks the advice of Scotland Yard’s Inspector Flint, while the Drurys, eager to avoid a scandal, turn to Joseph Spector.Spector, renowned magician turned sleuth, has an uncanny knack for solving complicated crimes – but this case will test his powers of deduction to their limits.At a snowbound English country house in the midst of the Christmas season, a murder is committed in impossible circumstances.Spector and Flint’s investigations collide as they find themselves trapped by the snowstorm, in a place where anyone could be the next victim... or the killer. Reviewers on Cabaret Macabre:'An intricately plotted golden age locked room mystery.Inventive and intriguing.' Ambrose Parry'So many intricate layers to this ingenious plot.It truly is the matryoshka of mysteries!' Victoria Dowd'A twisty-turny, fun and very satisfying mystery.' Alison Moore'Stunning.Magic and murder and cleverness. Joseph Spector will put a spell on you.' Barbara Nadel, author of the Çetin Ikmen series, adapted into Paramount+'s The Turkish Detective'There are Agatha Christie-like twists aplenty.' Michael Dirda, Washington PostReviews for Tom Mead'Ingenious' Guardian'Great fun' The Times'What more could any fan of classic crime wish for?' Martin Edwards'A sharply drawn period piece' New York Times'An intricate "impossible" crime that completely fooled me' Peter Lovesey
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Beat Macabre
Ah, THEE EVILTONES, the Swedish garage rockers with a taste for the macabre. Their latest offering, Beat Macabre, is a wild ride through the dark and twisted world of 60s-inspired rock. From the sinister guitar riffs to the haunting vocals, THEE EVILTONES have perfected the art of spooky rock n' roll. Songs like "Graveyard Stomp" and "Freakshow" will have you dancing with the undead in no time. But don't let the creepy vibes fool you, there's a playful energy to Beat Macabre that keeps you coming back for more. The band's cheeky lyrics and infectious melodies make this album a must-listen for anyone who likes their music with a side of black magic. The production on Beat Macabre is top-notch, with each instrument coming through crystal clear. The mix of surf rock and punk influences creates a sound that is both retro and modern, giving the album a timeless quality. Overall, THEE EVILTONES have crafted a devilishly good album with Beat Macabre. It's a fun and freaky ride from start to finish, perfect for those who like their music with a side of spookiness. So grab your black eyeliner and crank up the volume, because this album is a graveyard smash.
Price: 16.99 £ | Shipping*: 0.00 £ -
Slowdance Macabre
When it comes to the latest release from ASPHODEL WINE, titled "Slowdance Macabre," you can't help but feel like you've been transported to a dark and mysterious realm where all your wildest dreams and nightmares collide. This album is a hauntingly beautiful masterpiece that effortlessly combines elements of gothic rock, post-punk, and dream pop to create a sound that is truly unique and captivating. From the moment you press play, you are immediately drawn in by the mesmerizing vocals of lead singer Emily Nightshade, whose hauntingly ethereal voice perfectly complements the moody and atmospheric instrumentation. The band's use of swirling guitars, pulsating synths, and driving percussion creates a sonic landscape that is both haunting and hypnotic. Tracks like "Midnight Moon" and "Ghosts of Summer" showcase ASPHODEL WINE's ability to create music that is both melancholic and uplifting, with lyrics that delve into themes of love, loss, and longing. Each song on the album feels like a journey into the depths of the human soul, as the band explores the darker side of human emotions with a sense of poetic grace. Overall, "Slowdance Macabre" is a stunning achievement for ASPHODEL WINE, solidifying their place as one of the most exciting and innovative bands in the underground music scene. So grab a glass of red wine, dim the lights, and allow yourself to be swept away by the haunting sounds of this incredible album. It's an experience you won't soon forget.
Price: 36.99 £ | Shipping*: 0.00 £
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