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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

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  • Forts and Roman Strategy : A New Approach and Interpretation
    Forts and Roman Strategy : A New Approach and Interpretation

    Paul Coby here proposes a new system for the recording and mapping of Roman forts and fortifications that integrates all the data, including size, dating and identification of occupying units. Application of these methods allows analysis that brings new insights into the placement of these forts, the units garrisoning them and the strategy of conquest and defence they underpinned.This is a new and original contribution to the long-running debate over whether the Roman Empire had a coherent grand strategy or merely reacted piecemeal to emerging needs.Although the author focusses on several major campaigns in Britain as case studies, the author stresses that his method's are also applicable to elsewhere in the Empire.Lavishly illustrated with colour maps, the book is also supported by a website and blogs, encouraging further investigation and discussion.

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  • Biblical Interpretation
    Biblical Interpretation


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  • Can you help me with the interpretation of this campaign poster?

    Of course! I'd be happy to help you interpret the campaign poster. Please describe the poster to me or provide an image of it, and I can help you analyze its visual elements, messaging, and overall impact.

  • Can you help me with the interpretation of a campaign poster?

    Of course! I'd be happy to help you interpret a campaign poster. Please provide me with the details of the poster and any specific elements you'd like to discuss, and I'll do my best to help you understand its message and significance.

  • Should I choose interpretation or creative writing in the German coursework?

    The choice between interpretation and creative writing in German coursework depends on your interests and goals. If you enjoy analyzing and understanding the deeper meanings of texts, then interpretation may be the better choice for you. On the other hand, if you have a flair for storytelling and want to express your creativity through writing, then creative writing could be the more suitable option. Consider your strengths and preferences to make the decision that aligns with your academic and personal interests.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

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  • Divine Interpretation
    Divine Interpretation


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  • Biblical interpretation
    Biblical interpretation

    This book is the first historical survey of biblical interpretation which does justice to the subject in the context of Christian tradition and theology.Every period of Christian history is examined, with case studies which have been carefully chosen to reflect the hermeneutical methods used at different times.The rapid expansion of the subject in recent years is also fully treated, with extensive bibliographies of the major currents of thought in the field today.

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  • Exodus : Interpretation
    Exodus : Interpretation

    The introduction to this book recognizes Exodus as a Christian book, although it respects its pre-Christian roots in the Hebrew Bible.The commentary then moves in a straightforward manner to review issues of faith and history, the critical and theological tasks of a commentary, and other leading theological concerns.Terence Fretheim gives special treatment to the significance of the hardening of Pharaoh's heart, the relationship between law and narrative, and the shaping of literature by liturgy. Interpretation: A Bible Commentary for Teaching and Preaching is a distinctive resource for those who interpret the Bible in the church.Planned and written specifically for teaching and preaching needs, this critically acclaimed biblical commentary is a major contribution to scholarship and ministry.

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  • John : Interpretation
    John : Interpretation

    In this volume, Gerard Sloyan utilizes the lectionary approach to offer new insights into understanding the book of John.In so doing, he puts the Fourth Gospel in the Old Testament context within which the early church received the public readings of this Gospel.His emphasis on the use of John within first-century Christianity enables modern readers to grasp the meaning of the Gospel message. Interpretation: A Bible Commentary for Teaching and Preaching is a distinctive resource for those who interpret the Bible in the church.Planned and written specifically for teaching and preaching needs, this critically acclaimed biblical commentary is a major contribution to scholarship and ministry.

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  • Which interpretation?

    The interpretation of a text or situation can vary depending on the perspective of the individual or group analyzing it. Different people may have different interpretations based on their background, experiences, and beliefs. It is important to consider multiple interpretations to gain a more comprehensive understanding of the subject matter.

  • What is the difference between marketing measures and marketing strategy?

    Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.

  • What is the relationship between marketing tools and marketing strategy?

    Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.

  • What is an inconsistent marketing mix strategy?

    An inconsistent marketing mix strategy occurs when the elements of the marketing mix, such as product, price, promotion, and place, are not aligned or working together cohesively. This can lead to confusion among consumers, as the messaging and positioning of the brand may be unclear or contradictory. Inconsistent marketing mix strategies can also result in wasted resources and missed opportunities for reaching the target audience effectively. It is important for businesses to ensure that all elements of the marketing mix are aligned and support the overall marketing objectives to achieve success.

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