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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • Happiness—Concept, Measurement and Promotion
    Happiness—Concept, Measurement and Promotion

    This open access book defines happiness intuitively and explores several common conceptual mistakes with regard to happiness.It then moves on to address topical issues including, but not limited to, whether money can buy you happiness, why happiness is ultimately the only thing of intrinsic value, and the various factors important for happiness.It also presents a more reliable and interpersonally comparable method for measuring happiness and discusses twelve factors, from A to L, that are crucial for individual happiness: attitude, balance, confidence, dignity, engagement, family/friends, gratitude, health, ideals, joyfulness, kindness and love.Further, it examines important public policy considerations, taking into account recent advances in economics, the environmental sciences, and happiness studies.Novel issues discussed include: an environmentally responsible happy nation index to supplement GDP, the East Asian happiness gap, a case for stimulating pleasure centres of the brain, and an argument for higher public spending.

    Price: 44.99 £ | Shipping*: 0.00 £
  • Unlocking Happiness at Work : How a Happiness Strategy Fuels Purpose, Passion and Performance
    Unlocking Happiness at Work : How a Happiness Strategy Fuels Purpose, Passion and Performance

    Teams need to be happy to thrive. But this can only happen when leaders step up to create an inclusive culture that prioritizes employee wellbeing and satisfaction.Unlocking Happiness at Work draws upon original research and first-hand research to demonstrate the power of happiness at work, before offering practical strategies that will allow leaders to reinvigorate their business. This new edition features fresh insights and interviews that explore the full complexities of the modern workplace ­- from hybrid working to artificial intelligence - to demonstrate how leaders can overcome these challenges to increase productivity and employee retention at work.

    Price: 19.99 £ | Shipping*: 3.99 £
  • What is greater, big happiness or little happiness?

    The concept of big happiness and little happiness is subjective and can vary from person to person. Some may argue that big happiness, such as achieving a major life goal or milestone, is greater because of its significant impact and long-lasting effects. On the other hand, others may believe that little happiness, such as small moments of joy and contentment in everyday life, is greater because it can be more frequent and contribute to overall well-being. Ultimately, the value of big and little happiness depends on individual perspectives and priorities.

  • What is more important: personal happiness or family happiness?

    Both personal happiness and family happiness are important, but ultimately, family happiness may take precedence. A strong and supportive family can contribute to an individual's personal happiness, and prioritizing the well-being of the family unit can lead to a more fulfilling and harmonious life for all its members. However, it is also important for individuals to prioritize their own happiness and well-being in order to be able to contribute positively to their family's happiness. Ultimately, finding a balance between personal and family happiness is key to a fulfilling and meaningful life.

  • Is peace happiness?

    Peace can contribute to happiness by creating a sense of security, stability, and harmony. However, peace alone may not guarantee happiness as happiness is a complex and subjective emotion that can be influenced by various factors such as personal relationships, fulfillment, and well-being. While peace can create a conducive environment for happiness to thrive, true happiness often involves a combination of inner contentment, positive experiences, and meaningful connections.

  • Is this happiness?

    Happiness is a subjective experience that can vary from person to person. It is important to reflect on your feelings and emotions to determine if you are truly happy. Consider what brings you joy, fulfillment, and contentment in your life to determine if you are experiencing happiness. Remember that happiness is a journey, and it is okay to have moments of doubt or uncertainty.

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  • Unlocking Happiness at Work : How a Happiness Strategy Fuels Purpose, Passion and Performance
    Unlocking Happiness at Work : How a Happiness Strategy Fuels Purpose, Passion and Performance

    Teams need to be happy to thrive. But this can only happen when leaders step up to create an inclusive culture that prioritizes employee wellbeing and satisfaction.Unlocking Happiness at Work draws upon original research and first-hand research to demonstrate the power of happiness at work, before offering practical strategies that will allow leaders to reinvigorate their business. This new edition features fresh insights and interviews that explore the full complexities of the modern workplace ­- from hybrid working to artificial intelligence - to demonstrate how leaders can overcome these challenges to increase productivity and employee retention at work.

    Price: 67.00 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 51.99 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 130.00 £ | Shipping*: 0.00 £
  • Creative Haven Happiness Coloring Book
    Creative Haven Happiness Coloring Book


    Price: 5.49 £ | Shipping*: 3.99 £
  • Happiness is when...

    Happiness is when we feel content, fulfilled, and at peace with ourselves and our surroundings. It is a state of being where we experience joy, gratitude, and a sense of well-being. Happiness can be found in simple moments of connection, love, and appreciation for the present moment. Ultimately, happiness is a subjective experience that can be cultivated through positive relationships, meaningful activities, and a sense of purpose.

  • What is happiness?

    Happiness is a positive emotional state characterized by feelings of joy, contentment, and fulfillment. It is a subjective experience that can be influenced by various factors such as relationships, achievements, and personal values. Happiness is not a permanent state but rather a fleeting and dynamic emotion that can be cultivated through self-awareness, gratitude, and meaningful connections with others. Ultimately, happiness is a deeply personal and individual experience that can vary greatly from person to person.

  • Is happiness innate?

    Happiness is a complex emotion that can be influenced by both genetic and environmental factors. Some research suggests that there may be a genetic component to happiness, as certain individuals may have a predisposition to experiencing higher levels of happiness. However, environmental factors such as life circumstances, relationships, and personal choices also play a significant role in determining an individual's overall happiness. Therefore, while there may be some innate predisposition to happiness, it is also heavily influenced by external factors.

  • Is happiness love?

    Happiness and love are related but not the same. Happiness is a positive emotional state that can be experienced independently of love, while love is a deep emotional connection and attachment to someone or something. Love can contribute to happiness, but happiness can also come from other sources such as personal achievements, fulfilling experiences, and positive relationships with others. Therefore, while love can bring happiness, happiness is not solely dependent on love.

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