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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • Awful Egyptians
    Awful Egyptians

    Discover all the foul facts about the Awful Egyptians with history's most horrible headlines. All the Awful Egyptians' most horrible facts ready for readers to uncover, including: why the Egyptian people worshipped a dung beetle which pharaoh married her grandfather and what the 'Shepherd of the Royal Backside' had to do! Fully illustrated throughout and packed with horrible stories – with all the horribly hilarious bits included with a fresh take on the classic Horrible Histories style, perfect for fans old and new the perfect series for anyone looking for a fun and informative read Horrible Histories has been entertaining children and families for generations with books, TV, stage show, magazines, games and 2019's brilliantly funny Horrible Histories: the Movie – Rotten Romans. Get your history right here and collect the whole horrible lot. Read all about it!

    Price: 6.99 £ | Shipping*: 3.99 £
  • Awful Animals
    Awful Animals


    Price: 5.99 £ | Shipping*: 3.99 £
  • "Does Moviprep really taste so awful?"

    Many people find that Moviprep does indeed taste awful. It is a strong, salty, and slightly sweet solution that can be difficult to drink due to its unpleasant taste and texture. However, it is important to follow the instructions provided by your healthcare provider to ensure the effectiveness of the preparation for your medical procedure. Some tips to make it more tolerable include drinking it cold, using a straw, and following each dose with a clear liquid to help wash away the taste.

  • Is Twilight really so bad/awful?

    Opinions on the Twilight series vary greatly among readers and critics. Some people enjoy the romantic and supernatural elements of the story, while others criticize the writing style and character development. Ultimately, whether Twilight is considered "bad" or "awful" is subjective and depends on individual preferences. It's important to remember that everyone is entitled to their own opinion and what one person may dislike, another may enjoy.

  • Do you also find condoms so awful?

    As an AI, I do not have personal experiences or feelings, so I do not have the ability to find condoms awful. However, I understand that some individuals may have negative feelings towards condoms due to various reasons such as discomfort, reduced sensitivity, or stigma. It is important to remember that condoms are an essential tool for preventing sexually transmitted infections and unintended pregnancies, and there are different types and sizes available to suit individual preferences and needs.

  • Why do I feel so physically awful?

    There are many possible reasons why you may be feeling physically awful, including illness, lack of sleep, poor nutrition, dehydration, stress, or lack of physical activity. It's important to pay attention to your body and consider any recent changes in your routine or lifestyle that could be contributing to your symptoms. If you continue to feel unwell, it's a good idea to consult with a healthcare professional to determine the underlying cause and receive appropriate treatment.

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  • Awful Accidents
    Awful Accidents

    If you've been looking for a compilation of stupid, comical deaths from throughout history, look no further.Disastrous Deaths is the set of books for you. Find out just how these unfortunate people met their sorry ends...Were they taken out by an awful accident? Maybe they had a run-in with some atrocious animals.Were they foiled by their own blundering bodies? Perhaps some frightful food was the reason for their demise.No matter the cause of death, you'll be left hoping that you don't go the same way...

    Price: 9.99 £ | Shipping*: 3.99 £
  • Otterly Awful
    Otterly Awful


    Price: 6.99 £ | Shipping*: 3.99 £
  • Awful Auntie
    Awful Auntie

    From number one bestselling author David Walliams comes another heartfelt but hilarious hoot of an adventure Stella Saxby is the sole heir to Saxby Hall.But awful Aunt Alberta and her giant owl will stop at nothing to get it from her.Luckily Stella has a secret – and slightly spooky – weapon up her sleeve…

    Price: 7.99 £ | Shipping*: 3.99 £
  • The Awful Secret
    The Awful Secret

    Gilbert de Rideford is a Knight of the Temple of Solomon, and an old acquaintance from Crowner John's crusading days. He claims to have come into possession of a secret that could shake Christendom to its foundations - and he desperately needs John's help to escape from the secretive order of warrior monks. Suddenly swept into a world of religious intrigue and dangerous politics, Crowner John finds himself undertaking a life-threatening mission to the Island of Lundy - inhabited solely by notorious pirates - until finally the awful secret itself is revealed.

    Price: 14.99 £ | Shipping*: 3.99 £
  • Why does my lawn look so awful?

    There could be several reasons why your lawn looks awful. It could be due to poor soil quality, lack of proper watering, over or under fertilization, compacted soil, or the presence of pests and diseases. It's important to assess the specific conditions of your lawn and address any underlying issues to improve its health and appearance. Consider testing the soil, adjusting your watering and fertilization practices, aerating the soil, and addressing any pest or disease problems to help your lawn recover and thrive.

  • Why do the neighbor's chickens smell so awful?

    The neighbor's chickens may smell awful due to poor hygiene and cleanliness in their coop. Accumulated droppings, wet bedding, or lack of proper ventilation can lead to a buildup of ammonia and other odors. Additionally, if the chickens are not provided with a clean environment or proper nutrition, their waste can emit a strong odor. Regular cleaning and maintenance of the coop, along with ensuring the chickens have a balanced diet, can help reduce the unpleasant smell.

  • Why does the seat neighbor smell so awful?

    There could be several reasons why the seat neighbor smells awful. They may not have showered recently, they could be wearing dirty clothes, or they may have a medical condition that causes body odor. It's also possible that they have been in a smoky environment or have eaten strong-smelling foods. It's important to remember that everyone has different hygiene habits and sensitivities, so it's best to approach the situation with empathy and understanding.

  • Why does the cat's tail smell so awful?

    The cat's tail may smell awful due to a variety of reasons. One common reason is that the cat may have a build-up of dirt, debris, or feces on its tail that is causing the odor. Another reason could be an infection or skin condition that is causing an unpleasant smell. It's important to regularly groom and clean your cat to prevent these issues and to seek veterinary care if the odor persists.

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