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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

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  • The New Uncanny : Tales of Unease
    The New Uncanny : Tales of Unease

    In 1919 Sigmund Freud published an essay that delved deep into the tradition of horror writing and claimed to understand one of its darkest tricks.Like a mad scientist, he performed literary vivisection on a still-breathing body of work, exploring its inner anatomy, and pulling out mysterious organs for classification.His aim: to present to the world a complete theory of 'das unheimliche', the uncanny.In the spirit of this great experiment, 14 leading authors have here been challenged to write fresh fictional interpretations of what the uncanny might mean in the 21st century, to update Freud's famous checklist of what gives us the creeps, and to give the hulking canon of uncanny fiction a shot in the arm, a shock to the neck-bolts...

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  • The Shapeless Unease : ‘A small miracle of a book’ – Nathan Flier
    The Shapeless Unease : ‘A small miracle of a book’ – Nathan Flier

    **Featured on BBC Radio 4's A Good Read** 'A profound meditation on language and loss and time, and on how we construct ourselves through stories. And it's painful. And it's beautiful. And I love it.' NATHAN FLIER Samantha Harvey's insomnia arrived, seemingly, from nowhere; for a year she has spent her nights chasing sleep that rarely comes.She's tried everything to appease it. Nothing is helping. What happens when one of the basic human needs goes unmet?For Samantha Harvey, extreme sleep deprivation resulted in a raw clarity about life itself. Original and profound, The Shapeless Unease is a startlingly insightful exploration of memory, writing and influence, death and grief, and the will to survive. 'A delight to read... ineffably rewarding' OBSERVER 'Easily one of the truest and best books I've read about what it's like to be alive now, in this country' MAX PORTER 'How can a book about a sensual deprivation be so sensuous and so full? ... it seemed to give my sleep resonance and poetry. What a beautiful book.' TESSA HADLEY

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  • Do liminal spaces give you a sense of unease?

    Liminal spaces can evoke a sense of unease for some people due to their ambiguous and transitional nature. The feeling of being in between two distinct places or states can create a sense of disorientation and uncertainty. Additionally, the lack of clear boundaries and familiar markers in liminal spaces can contribute to a feeling of unease as individuals may feel a loss of control or predictability. However, others may find liminal spaces to be intriguing or even peaceful, as they offer a unique opportunity for reflection and contemplation.

  • What is a feeling of unease before falling asleep?

    The feeling of unease before falling asleep is often referred to as pre-sleep anxiety or bedtime anxiety. It can manifest as racing thoughts, worries, or physical symptoms such as a racing heart or tense muscles. This unease can make it difficult to relax and fall asleep, leading to disrupted sleep patterns and potential negative impacts on overall well-being. It is important to address the underlying causes of pre-sleep anxiety in order to improve sleep quality and overall mental health.

  • What causes a feeling of unease after watching a horror movie?

    A feeling of unease after watching a horror movie can be caused by a combination of factors. The intense and suspenseful nature of the film can trigger a physiological response, such as an increase in heart rate and adrenaline levels, leading to feelings of anxiety and fear. Additionally, the themes of the movie, such as death, supernatural entities, or violence, can linger in the mind and create a sense of unease. The element of the unknown and the fear of the unexpected can also contribute to this feeling, as our brains may continue to process and replay frightening scenes even after the movie has ended.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

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  • Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry
    Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry

    A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war independent air force.Whether or not the United States Strategic Air Forces (USAAF) could perform to the hype of its interwar doctrine, Allied commanders based their rival approaches to victory in Europe on their differing views of independent airpower.However, there is an essential, yet overlooked facet to this story: commanders' convictions alone could not hold sway within the War Department, much less at the politically and bureaucratically charged meetings of the Combined Chiefs of Staff.The air commanders pressed their staffs for decision-quality assessments and photographic evidence to sell their arguments and project their progress.They needed informed targeting plans and objective post-raid reports as well as an air-intelligence enterprise to mature all-too-quickly out of interwar neglect.What they received--and Brian Vlaun explains--was a collision of organizational interests and leadership personalities that shaped Ira Eaker's command of the Eighth Air Force in 1943, the tumultuous air campaign over Germany, and the path of the post-war U.S.Air Force. As a result of the author's research through thousands of declassified files, Selling Schweinfurt examines the relationships between air-intelligence organizations and key decision-makers.His analysis spans from pre-war planning and doctrine development, through the Eighth Air Force's independent air campaign, and culminates with the formation of the United States Strategic Air Forces and its 1944 pre-invasion preparations.This book concludes that military organizations, if left unchecked, may adopt symbols and exaggerate claims to justify their own preferences and market their ideas in ways that mask their optimistic assumptions.In the case of the air campaign against Germany, both the four-engine bomber and specialized targets--like Schweinfurt's ball bearings--served as symbols and powerful marketing tools for the AAF and air intelligence, respectively.

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  • Could you please give tips to help alleviate my constant tension, unease, and stress?

    To alleviate constant tension, unease, and stress, it's important to prioritize self-care. This can include practicing relaxation techniques such as deep breathing, meditation, or yoga. Engaging in regular physical activity, getting enough sleep, and maintaining a healthy diet can also help reduce stress levels. Additionally, setting boundaries, seeking support from loved ones or a therapist, and finding healthy ways to cope with stressors can contribute to a sense of calm and well-being.

  • Could you please give tips to help relieve my constant tension, unease, and stress?

    To help relieve constant tension, unease, and stress, it's important to prioritize self-care. This can include practicing relaxation techniques such as deep breathing, meditation, or yoga. Engaging in regular physical activity, getting enough sleep, and maintaining a healthy diet can also help reduce stress levels. Additionally, setting boundaries, seeking support from friends or a therapist, and finding healthy ways to cope with stress, such as journaling or engaging in hobbies, can all contribute to a sense of calm and well-being.

  • Could you please give tips on how to alleviate my constant tension, unease, and stress?

    To alleviate constant tension, unease, and stress, it's important to prioritize self-care. This can include practicing relaxation techniques such as deep breathing, meditation, or yoga. Engaging in regular physical activity, maintaining a healthy diet, and getting enough sleep can also help reduce stress levels. Additionally, setting boundaries, seeking support from loved ones or a therapist, and finding healthy ways to cope with stress, such as journaling or engaging in hobbies, can all contribute to a sense of calm and well-being.

  • Could you please give tips to help me alleviate my constant tension, unease, and stress?

    To alleviate constant tension, unease, and stress, it's important to prioritize self-care. This can include practicing relaxation techniques such as deep breathing, meditation, or yoga. Engaging in regular physical activity, getting enough sleep, and maintaining a healthy diet can also help reduce stress levels. Additionally, setting boundaries, seeking support from loved ones or a therapist, and finding healthy ways to cope with stress, such as journaling or hobbies, can contribute to overall well-being.

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