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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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What are specialist medical findings?
Specialist medical findings refer to the specific results or conclusions drawn by a medical specialist after conducting a thorough examination or assessment of a patient's condition. These findings are often based on the specialist's expertise and may include detailed analysis of symptoms, diagnostic tests, and medical history. Specialist medical findings are crucial in providing a precise diagnosis and developing an appropriate treatment plan for the patient. They play a key role in guiding the overall management of the patient's health and well-being.
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Why are scientific findings rejected?
Scientific findings may be rejected for a variety of reasons. These can include flaws in the research methodology, biased or incomplete data, or the inability to replicate the results. Additionally, scientific findings may be rejected if they challenge established beliefs or contradict widely accepted theories. In some cases, findings may also be rejected due to conflicts of interest or pressure from funding sources. Overall, the rejection of scientific findings is a natural part of the scientific process, as it encourages further investigation and refinement of knowledge.
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Can someone decipher the findings?
Yes, someone with the necessary expertise and knowledge in the field of study can decipher the findings. Deciphering the findings involves analyzing the data, understanding the methods used in the study, and interpreting the results in the context of existing knowledge in the field. It may also involve conducting further research or experiments to validate the findings. Overall, deciphering the findings requires a deep understanding of the subject matter and the ability to critically evaluate the research.
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What could these findings be?
These findings could potentially be evidence of a new species of ancient human, or a previously unknown branch of the human family tree. The unique combination of physical characteristics suggests that these individuals may have diverged from other known human species at some point in the distant past. Further analysis and research will be necessary to confirm these findings and understand their implications for our understanding of human evolution.
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A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war independent air force.Whether or not the United States Strategic Air Forces (USAAF) could perform to the hype of its interwar doctrine, Allied commanders based their rival approaches to victory in Europe on their differing views of independent airpower.However, there is an essential, yet overlooked facet to this story: commanders' convictions alone could not hold sway within the War Department, much less at the politically and bureaucratically charged meetings of the Combined Chiefs of Staff.The air commanders pressed their staffs for decision-quality assessments and photographic evidence to sell their arguments and project their progress.They needed informed targeting plans and objective post-raid reports as well as an air-intelligence enterprise to mature all-too-quickly out of interwar neglect.What they received--and Brian Vlaun explains--was a collision of organizational interests and leadership personalities that shaped Ira Eaker's command of the Eighth Air Force in 1943, the tumultuous air campaign over Germany, and the path of the post-war U.S.Air Force. As a result of the author's research through thousands of declassified files, Selling Schweinfurt examines the relationships between air-intelligence organizations and key decision-makers.His analysis spans from pre-war planning and doctrine development, through the Eighth Air Force's independent air campaign, and culminates with the formation of the United States Strategic Air Forces and its 1944 pre-invasion preparations.This book concludes that military organizations, if left unchecked, may adopt symbols and exaggerate claims to justify their own preferences and market their ideas in ways that mask their optimistic assumptions.In the case of the air campaign against Germany, both the four-engine bomber and specialized targets--like Schweinfurt's ball bearings--served as symbols and powerful marketing tools for the AAF and air intelligence, respectively.
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
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Guerrilla Film Marketing : The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers
Create an irresistible brand image and build an audience of loyal and engaged fans…Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process.Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G.Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources.A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
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What does microhematuria without findings mean?
Microhematuria without findings means that there is evidence of red blood cells in the urine when tested, but no other abnormalities or underlying causes are detected. This could be a benign condition or may be due to minor issues such as a urinary tract infection, vigorous exercise, or certain medications. Further evaluation may be needed to determine the cause of the microhematuria and to rule out any serious underlying conditions.
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What are the findings in neurology?
Neurology is a branch of medicine that deals with disorders of the nervous system. Some key findings in neurology include the identification of specific regions of the brain responsible for different functions, such as language processing or motor control. Researchers have also discovered various neurotransmitters and their roles in transmitting signals between neurons. Additionally, advancements in neuroimaging techniques have allowed for better visualization of the brain and improved understanding of neurological conditions.
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What exactly is a findings discussion?
A findings discussion is a section of a research paper or thesis where the results of the study are presented and analyzed. In this section, the researcher explains the key findings of the study, discusses their significance, and relates them back to the research questions or hypotheses. The findings discussion often includes comparisons to previous research, explanations for unexpected results, and suggestions for future research directions. This section is crucial for demonstrating the validity and importance of the study's results.
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Can someone explain the findings to me?
The findings of a study or research project typically refer to the results or conclusions drawn from the data collected and analyzed. These findings are usually presented in the form of statistics, trends, patterns, or relationships discovered during the research process. To explain the findings, one would need to provide a detailed summary of the key results, their significance, and how they contribute to the overall understanding of the topic being studied. It may also involve discussing any unexpected outcomes, limitations of the study, and potential implications for future research or practical applications.
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