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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • The Wonderful World of Depressing Country Music
    The Wonderful World of Depressing Country Music


    Price: 10.99 £ | Shipping*: 3.99 £
  • Abject Quizzery : The Utterly Depressing Quiz Book
    Abject Quizzery : The Utterly Depressing Quiz Book


    Price: 12.99 £ | Shipping*: 3.99 £
  • Is Instagram depressing?

    Instagram can be a source of both inspiration and comparison for many users. Some people may feel depressed or anxious when comparing their lives to the seemingly perfect images and lifestyles portrayed on the platform. However, it ultimately depends on how individuals use the platform and their mindset while engaging with it. It's important to curate a feed that promotes positivity and mental well-being, and to remember that what is shown on Instagram is often a highlight reel rather than a true reflection of reality.

  • Is your life depressing?

    As an AI language model, I don't have personal experiences or emotions, so I don't have a life to feel depressed about. However, if you're feeling depressed, it's important to seek support from friends, family, or mental health professionals. It's okay to ask for help and there are resources available to support you through difficult times.

  • Which songs are very depressing?

    Some songs that are often considered very depressing include "Hurt" by Johnny Cash, "Mad World" by Gary Jules, and "Yesterday" by The Beatles. These songs evoke feelings of sadness, loneliness, and despair through their lyrics and melodies. The themes of loss, regret, and heartbreak are prevalent in these songs, making them emotionally heavy and poignant for listeners.

  • Which Eminem songs are depressing?

    Some of Eminem's most depressing songs include "Stan," "Mockingbird," "Beautiful," "Going Through Changes," and "Rock Bottom." These songs often explore themes of personal struggles, addiction, and mental health issues, and they showcase Eminem's ability to convey raw emotion and vulnerability in his music. The lyrics and tone of these songs can evoke a sense of sadness and introspection for listeners.

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  • Abject Quizzery : The Utterly depressing Quiz Book
    Abject Quizzery : The Utterly depressing Quiz Book


    Price: 8.99 £ | Shipping*: 3.99 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 51.99 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 130.00 £ | Shipping*: 0.00 £
  • Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry
    Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry

    A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war independent air force.Whether or not the United States Strategic Air Forces (USAAF) could perform to the hype of its interwar doctrine, Allied commanders based their rival approaches to victory in Europe on their differing views of independent airpower.However, there is an essential, yet overlooked facet to this story: commanders' convictions alone could not hold sway within the War Department, much less at the politically and bureaucratically charged meetings of the Combined Chiefs of Staff.The air commanders pressed their staffs for decision-quality assessments and photographic evidence to sell their arguments and project their progress.They needed informed targeting plans and objective post-raid reports as well as an air-intelligence enterprise to mature all-too-quickly out of interwar neglect.What they received--and Brian Vlaun explains--was a collision of organizational interests and leadership personalities that shaped Ira Eaker's command of the Eighth Air Force in 1943, the tumultuous air campaign over Germany, and the path of the post-war U.S.Air Force. As a result of the author's research through thousands of declassified files, Selling Schweinfurt examines the relationships between air-intelligence organizations and key decision-makers.His analysis spans from pre-war planning and doctrine development, through the Eighth Air Force's independent air campaign, and culminates with the formation of the United States Strategic Air Forces and its 1944 pre-invasion preparations.This book concludes that military organizations, if left unchecked, may adopt symbols and exaggerate claims to justify their own preferences and market their ideas in ways that mask their optimistic assumptions.In the case of the air campaign against Germany, both the four-engine bomber and specialized targets--like Schweinfurt's ball bearings--served as symbols and powerful marketing tools for the AAF and air intelligence, respectively.

    Price: 48.95 £ | Shipping*: 0.00 £
  • Why is the sun depressing?

    The sun is not inherently depressing, but some people may feel depressed during periods of prolonged sunlight, such as in the summer months. This is known as seasonal affective disorder (SAD), which is a type of depression that occurs at a certain time of year, usually in the winter when there is less sunlight. However, some people may also experience SAD in the summer due to the increased sunlight and longer days, which can disrupt their sleep patterns and lead to feelings of restlessness and irritability. Additionally, for some individuals, the pressure to be constantly active and social during the summer months can contribute to feelings of depression and anxiety.

  • Which anime series are depressing?

    Some anime series that are known for their depressing themes and storylines include "Neon Genesis Evangelion," "Grave of the Fireflies," "Clannad," "Anohana: The Flower We Saw That Day," and "Your Lie in April." These series often explore heavy topics such as loss, trauma, and existential crises, and can evoke strong emotional responses from viewers. While they may be difficult to watch at times, they also offer powerful storytelling and meaningful reflections on the human experience.

  • Why is today's music so depressing?

    Today's music may be perceived as depressing for a variety of reasons. One possible explanation is that artists often draw inspiration from their own personal struggles and experiences, leading to the creation of emotionally heavy and introspective music. Additionally, societal and global challenges, such as the pandemic and political unrest, may also influence the themes and tone of contemporary music. Furthermore, the rise of streaming platforms and social media has made it easier for artists to connect with audiences on a more personal level, leading to a greater emphasis on vulnerability and raw emotion in their music.

  • Which anime are sad and depressing?

    Some anime that are known for being sad and depressing include "Clannad," "Grave of the Fireflies," "Your Lie in April," "Anohana: The Flower We Saw That Day," and "Tokyo Magnitude 8.0." These anime often deal with themes of loss, tragedy, and emotional struggles, leaving viewers feeling deeply moved and sometimes heartbroken. Despite their heavy subject matter, these anime are praised for their emotional depth and storytelling.

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