Products related to Context:
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Global Business: Strategy in Context
This book addresses the 'new abnormal' in which we now operate-one of systemic risk, where adaptive strategy and resilient operations have become mandatory.It is about understanding global contexts and trends, including protectionism; 'slowbalisation'; threats and opportunities; the drivers and nature of globalisation; multilateral organisations; economic blocs; and political, economic, social, technological and legal differences.The author tackles how businesses devise strategies that work internationally, in different parts of the globe; planning entry strategies for new markets; and deciding on evolution, alliances and growth. The author provides a foundation to these subjects based on his teaching of undergraduate andmasters degree courses at the London School of Economics and Political Science, and runningexecutive programmes around the globe over many years.Specifically this book:* Gives a research-based grounding to international business. * Discusses the post-2020 'new abnormal,' changing globalisation trends, formal institutions, and the business strategies needed to compete. * Details cultural, social and ethical issues for international businesses, and corporate policy making on sustainability and corporate social responsibility. * Introduces international trade and investment, multilateral organisations, regional integration and the global financial system. * Details how firms develop international business, arrive at entry strategies, enter alliances, and evolve on the global stage. * Gives insight through theoretical perspectives, frameworks, studies, and examples of how businesses can arrive at effective, implementable international business strategies.
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Context, Context, Context : How Our Blindness to Context Cripples Even the Smartest Organizations
It's well known that human beings are allergic to change.This is nowhere more true than of human beings in organizations. Organization Development initiatives, Leadership Development programs, and Business Transformation plans all founder too often on our resistance and reluctance, on the tendency of people and things to slip back to how they were before.For a long time, Systems Thinkers in general (and Power+Systems pioneer Barry Oshry in particular) have understood that the problem lies with our failure to look at the surrounding organizational structures and dynamics, at the wider picture, at the context.Barry Oshry draws on a lifetime's experience to explain the nature of the problem with our organizational structures, and the ways in which we can dissolve the problem.This book is written in play-form: a simple briefing conversation between a recently hired team member and the Chief Contextual Thinker for a Business Consultancy firm.They discuss the change initiative they are running for a key client.The conversational format allows Oshry to introduce the relevant theory clearly and in sequence, while addressing questions and misunderstandings as they arise.The result is a guide to Systems Thinking for Organizations that's as short, clever, engaging, bright, and helpful as any business book you have ever picked up.This is a story with the potential to transform any organization and it is written for anyone interested in the workings and structures of human organizations: from Board Directors and Chief Executives, through Middle Managers to interested workers. *** "Exceptionally well written, organized and presented, 'Context, Context, Context' is unreservedly recommended for personal, professional, corporate, community, and academic library Systems Thinking, Organization Development, Sociology, and Business Management collections and supplemental studies reading lists." --The Midwest Book Review, Library Bookwatch, The Sociology Shelf, January 2018 [Subject: Systems Thinking, Organization Development, Sociology, Business]
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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Does it say in which context or in what context?
The phrase "in which context" or "in what context" is typically used to inquire about the specific circumstances or setting in which something occurred or is being discussed. It is a way to seek clarification or further details about the situation being referenced.
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Does it say in what context or in which context?
No, the question does not specify in what context or in which context the information is being sought. It is important to provide more details or clarify the specific context in order to receive a more accurate response.
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How is fragmentation viewed in context and how does it influence social policy?
Fragmentation is viewed as a challenge in the context of social policy because it can lead to disjointed and ineffective approaches to addressing social issues. When policies are fragmented, different agencies or organizations may be working towards similar goals without coordination, leading to duplication of efforts and inefficiencies. This can result in gaps in services and unequal access to resources for marginalized populations. To address fragmentation, social policy makers may need to focus on creating more integrated and holistic approaches that consider the interconnected nature of social issues and involve collaboration between various stakeholders.
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Human Resource Management in Context : Insights, Strategy and Solutions
HR functions within both internal and external contexts.The understanding of both contexts is crucial for comprehending how and why they drive HR strategies and practices in organizations, as well as the rules and structures within which they work.Built around five major themes which impact upon the HR function, and mapping to the CIPD Level 7 Advanced module of the same name, Human Resource Management in Context enables students to understand the complex and changing organizational context in which HR operates today by providing a comprehensive breakdown of the concepts, theories and issues from globalization and government policy to demographic, social and technological trends. This fully updated 4th edition of Human Resource Management in Context includes a range of pedagogical features, balancing theory with practical analysis to form an engaging insight into the strategic side of HR.It includes enhanced emphasis on the impact of the external environment on the HR profession, a discussion of the impact of technology and social media, increased coverage of ethics and CSR and links to the HR Profession Map.Online supporting resources for lecturers include an instructor's manual, lecture slides, annotated web links and guidance for the chapter activities.
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Strategy in Context : A Multidimensional Approach to Strategic Management
Strategy in Context represents a pragmatic and novel approach to competitive strategy and strategic thinking.It makes use of numerous examples across the public and private sectors to demonstrate strategy from three dimensions–external context, internal context, and an organisation-specific context. This exciting new textbook explores different ways of thinking about strategy, balanced and underpinned throughout using a pragmatic perspective to address real-world strategic issues.Each chapter includes real-life short cases from a variety of sectors and regions, designed to demonstrate how theoretical concepts are used to resolve practical challenges.Through this multi-dimensional approach, this book encourages managers to be more creative and ambidextrous in their strategic thinking, harnessing the power of context to leverage the best from their organisation’s resources and capabilities. This textbook is suitable as both recommended and core reading for postgraduate, MBA, and executive students of Strategic Management.Online resources include PowerPoint slides and a test bank.
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
Price: 130.00 £ | Shipping*: 0.00 £
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How is fragmentation viewed in context and how does it influence societal politics?
Fragmentation is viewed in context as a division or separation within a society, often along lines of ideology, identity, or interest. This fragmentation can influence societal politics by creating a lack of consensus and cooperation, leading to gridlock and polarization. It can also result in the formation of competing interest groups and the prioritization of narrow agendas over the common good. Ultimately, fragmentation can hinder the ability of a society to address collective challenges and pursue shared goals.
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What is the difference between marketing measures and marketing strategy?
Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.
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What is the relationship between marketing tools and marketing strategy?
Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.
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What is the difference between the terms Lead and Commission in the context of marketing?
In the context of marketing, a lead refers to a potential customer who has shown interest in a product or service by providing their contact information. On the other hand, a commission is a payment made to an individual or entity for generating a sale or a successful outcome, typically based on a percentage of the sale value. Leads are potential opportunities for sales, while commissions are the rewards for converting those leads into actual sales.
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