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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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The Alternatives
From the writer Anthony Doerr calls 'a massive talent', The Alternatives is the story of four brilliant sisters, orphaned in childhood, who scramble to reconnect when the eldest disappears into the Irish countryside *'Superb is the only word for this novel.' Irish Times'Surprising and delightful...The Alternatives made me laugh, cry, and think.' Louise Kennedy, author of TrespassesPerfect for fans of Jonathan Franzen, Maggie O'Farrell and Claire Vaye Watkins. OLWEN. NELL. MAEVE. RHONA. MEET THE FLATTERY SISTERS. Olwen, Nell, Maeve and Rhona were plunged prematurely into adulthood when their parents died in a tragic twist of fate.Now in their thirties, the sisters barely speak, each too busy carving out impressive careers.But when Olwen – reluctant matriarch, lodestar and, of late, zealous consumer of gin – abruptly disappears, her sisters are cast back together to find her, whether she likes it or not. When they eventually track Olwen down, she is holed up in a remote bungalow in rural Ireland, with little electricity and a patchy connection to the outside world.Together for the first time in years, the sisters vie to confront old wounds and diagnose new ills – most urgently, Olwen's. Fiercely witty and unexpectedly hopeful, The Alternatives is an unforgettable portrait of a family perched on a precipice, told by one of Ireland's most gifted storytellers. 'Bold, witty and intellectual... A book of intelligent women that very successfully plays with form and intertwined big ideas.' Sunday Independent
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The Alternatives
From the writer Anthony Doerr calls 'a massive talent', The Alternatives is the story of four brilliant sisters, orphaned in childhood, who scramble to reconnect when the eldest disappears into the Irish countryside *'Superb is the only word for this novel.' Irish Times'Surprising and delightful...The Alternatives made me laugh, cry, and think.' Louise Kennedy, author of TrespassesPerfect for fans of Jonathan Franzen, Maggie O'Farrell and Claire Vaye Watkins. OLWEN. NELL. MAEVE. RHONA. MEET THE FLATTERY SISTERS. Olwen, Nell, Maeve and Rhona were plunged prematurely into adulthood when their parents died in a tragic twist of fate.Now in their thirties, the sisters barely speak, each too busy carving out impressive careers.But when Olwen – reluctant matriarch, lodestar and, of late, zealous consumer of gin – abruptly disappears, her sisters are cast back together to find her, whether she likes it or not. When they eventually track Olwen down, she is holed up in a remote bungalow in rural Ireland, with little electricity and a patchy connection to the outside world.Together for the first time in years, the sisters vie to confront old wounds and diagnose new ills – most urgently, Olwen's. Fiercely witty and unexpectedly hopeful, The Alternatives is an unforgettable portrait of a family perched on a precipice, told by one of Ireland's most gifted storytellers. 'Bold, witty and intellectual... A book of intelligent women that very successfully plays with form and intertwined big ideas.' Sunday Independent
Price: 18.99 £ | Shipping*: 3.99 £
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What are the alternatives to Lidl's Vitasia promotion?
Alternatives to Lidl's Vitasia promotion could include offering discounts on other Asian-inspired products or brands, creating a special "Asian cuisine" themed week with a variety of products on sale, or partnering with a specific Asian food brand for a promotion. Lidl could also consider offering cooking classes or recipe demonstrations featuring Asian cuisine, or hosting a special event with Asian food tastings and cultural activities. Another alternative could be to offer a limited-time menu at Lidl's in-store cafes featuring Asian dishes, or to collaborate with a local Asian restaurant for a special promotion.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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What is the difference between marketing measures and marketing strategy?
Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.
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What is the relationship between marketing tools and marketing strategy?
Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.
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Alternatives to Capitalism
The essays in this provocative collection survey and assess institutional arrangements that offer possible alternatives to capitalism as it exists today.The point of departure agreed upon by the contributors is that on the one hand, capitalism produces unemployment, a lack of autonomy in the workplace, and massive income inequalities; while on the other, central socialist planning is characterized by underemployment, inefficiency, and bureaucracy.In Part I of the volume, various alternatives are proposed: profit-sharing systems, capitalism combined with some central planning, worker-owned firms in a market economy into a centrally planned economy, as has occurred recently in Hungary.Part II provides a theoretical analysis and assessment of these systems.This book is the first to cover such a wide range of subjects as central planning, market socialism, and profit sharing.It will prove indispensable to political and social scientists, and economists.
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Alternatives to Prison
As the UK and many other western societies face up to the consequences of a rapidly increasing prison population, so the search for alternative approaches to punishment and dealing with offenders has become an increasingly urgent priority for government policy and society as a whole.This book reports the results of the research programme commissioned by the Coulsfield Inquiry into Alternatives to Prison, which was funded by the Esmée Fairbairn 'Rethinking Crime and Punishment' initiative.It is written by leading authorities in the field, and provides a comprehensive, authoritative and wide-ranging review of the range of issues associated with the use of noncustodial sanctions, examining experiences in Scotland and Northern Ireland as well as England and Wales.
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T?he Commons : Economic Alternatives in the Digital Age
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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What are the advantages and disadvantages of books compared to electronic or digital alternatives?
One advantage of books is their physical presence, allowing for a tactile and sensory experience that some readers prefer. Books also do not require batteries or electronic devices to access, making them more reliable in certain situations. However, electronic or digital alternatives offer the convenience of portability and the ability to store a large number of books in one device. Additionally, digital formats often provide features like adjustable font sizes and built-in dictionaries, enhancing the reading experience for some individuals.
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What is an inconsistent marketing mix strategy?
An inconsistent marketing mix strategy occurs when the elements of the marketing mix, such as product, price, promotion, and place, are not aligned or working together cohesively. This can lead to confusion among consumers, as the messaging and positioning of the brand may be unclear or contradictory. Inconsistent marketing mix strategies can also result in wasted resources and missed opportunities for reaching the target audience effectively. It is important for businesses to ensure that all elements of the marketing mix are aligned and support the overall marketing objectives to achieve success.
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What are alternatives to ChatGPT?
Some alternatives to ChatGPT include: 1. **GPT-3**: Developed by OpenAI, GPT-3 is a powerful language model that can be used for chatbots and other natural language processing tasks. 2. **Dialogflow**: Google's Dialogflow is a popular platform for building conversational interfaces, including chatbots, using natural language understanding and machine learning. 3. **Rasa**: Rasa is an open-source platform for building conversational AI applications, including chatbots, with a focus on customization and control over the dialogue flow. 4. **Microsoft Bot Framework**: This framework provides tools and services for building chatbots across multiple channels, integrating with Microsoft's Azure cloud services for scalability and advanced features.
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What are alternatives to Google?
Some alternatives to Google include Bing, DuckDuckGo, and Yahoo. Bing is a search engine developed by Microsoft that offers similar features to Google. DuckDuckGo is a privacy-focused search engine that does not track user data. Yahoo is another popular search engine that provides search results and other services like news, email, and finance. These alternatives offer users different options for their search needs and privacy preferences.
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