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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 51.99 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 130.00 £ | Shipping*: 0.00 £
  • Is spinal alignment legitimate?

    Yes, spinal alignment is a legitimate concept in the field of chiropractic care and physical therapy. Proper spinal alignment is important for maintaining overall musculoskeletal health and function. When the spine is misaligned, it can lead to a variety of issues such as back pain, reduced range of motion, and nerve compression. Chiropractors and physical therapists use various techniques to help restore proper spinal alignment and improve overall health and well-being.

  • What is the optimal alignment?

    The optimal alignment refers to the best possible arrangement of sequences in a multiple sequence alignment. It aims to maximize the similarity between the sequences while minimizing the number of gaps and mismatches. This alignment is crucial for accurately identifying conserved regions, functional motifs, and evolutionary relationships among the sequences. Achieving the optimal alignment requires sophisticated algorithms and computational tools that consider various factors such as sequence similarity, length, and evolutionary relationships.

  • Is a wheel alignment necessary?

    Yes, a wheel alignment is necessary for maintaining the proper handling and performance of a vehicle. Over time, the wheels can become misaligned due to factors such as hitting potholes, curbs, or other road hazards. This can lead to uneven tire wear, poor handling, and decreased fuel efficiency. Getting a wheel alignment ensures that the wheels are properly aligned to the manufacturer's specifications, allowing for optimal vehicle performance and safety.

  • How does the track alignment work?

    Track alignment refers to the process of ensuring that railway tracks are properly positioned and aligned to allow trains to travel smoothly and safely. This involves setting the correct angles and curves of the tracks, as well as ensuring the proper elevation and spacing between tracks. Track alignment is crucial for maintaining the stability and efficiency of train operations, as well as ensuring passenger safety. It is typically carried out using specialized equipment and techniques to achieve the desired track geometry.

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  • Selling from Your Comfort Zone : The Power of Alignment Marketing 
    Selling from Your Comfort Zone : The Power of Alignment Marketing 


    Price: 17.99 £ | Shipping*: 3.99 £
  • Car Four Wheel Alignment Level Meter Digital Electronic Wheel Alignment Balance Aligner Positioner
    Car Four Wheel Alignment Level Meter Digital Electronic Wheel Alignment Balance Aligner Positioner

    Car Four Wheel Alignment Level Meter Digital Electronic Wheel Alignment Balance Aligner Positioner

    Price: 23.39 £ | Shipping*: 0 £
  • Car Four Wheel Alignment Level Meter Digital Electronic Wheel Alignment Balance Aligner Positioner
    Car Four Wheel Alignment Level Meter Digital Electronic Wheel Alignment Balance Aligner Positioner

    Car Four Wheel Alignment Level Meter Digital Electronic Wheel Alignment Balance Aligner Positioner

    Price: 23.39 € | Shipping*: 0 €
  • Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry
    Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry

    A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war independent air force.Whether or not the United States Strategic Air Forces (USAAF) could perform to the hype of its interwar doctrine, Allied commanders based their rival approaches to victory in Europe on their differing views of independent airpower.However, there is an essential, yet overlooked facet to this story: commanders' convictions alone could not hold sway within the War Department, much less at the politically and bureaucratically charged meetings of the Combined Chiefs of Staff.The air commanders pressed their staffs for decision-quality assessments and photographic evidence to sell their arguments and project their progress.They needed informed targeting plans and objective post-raid reports as well as an air-intelligence enterprise to mature all-too-quickly out of interwar neglect.What they received--and Brian Vlaun explains--was a collision of organizational interests and leadership personalities that shaped Ira Eaker's command of the Eighth Air Force in 1943, the tumultuous air campaign over Germany, and the path of the post-war U.S.Air Force. As a result of the author's research through thousands of declassified files, Selling Schweinfurt examines the relationships between air-intelligence organizations and key decision-makers.His analysis spans from pre-war planning and doctrine development, through the Eighth Air Force's independent air campaign, and culminates with the formation of the United States Strategic Air Forces and its 1944 pre-invasion preparations.This book concludes that military organizations, if left unchecked, may adopt symbols and exaggerate claims to justify their own preferences and market their ideas in ways that mask their optimistic assumptions.In the case of the air campaign against Germany, both the four-engine bomber and specialized targets--like Schweinfurt's ball bearings--served as symbols and powerful marketing tools for the AAF and air intelligence, respectively.

    Price: 48.95 £ | Shipping*: 0.00 £
  • What is justified alignment in Word?

    Justified alignment in Word refers to the formatting of text so that it is aligned evenly on both the left and right sides of the page. This creates a clean and professional look, with straight edges on both sides of the text. Justified alignment can be used to give a polished appearance to documents such as reports, essays, and newsletters. However, it is important to note that justified alignment can sometimes create awkward spacing and gaps between words, so it may not be suitable for all types of documents.

  • How can you permanently set justified alignment?

    To permanently set justified alignment in a document, you can adjust the default settings in your word processing software. In Microsoft Word, for example, you can go to the "Layout" or "Page Layout" tab, click on the small arrow in the bottom right corner of the "Paragraph" section, and then select "Justified" under the alignment options. You can then click on the "Set As Default" button to make justified alignment the default setting for all new documents. This way, every time you start a new document, the text will automatically be justified.

  • Does a dental splint correct teeth alignment?

    A dental splint is typically used to stabilize and protect teeth rather than correct teeth alignment. It is often used to treat conditions like temporomandibular joint (TMJ) disorder, bruxism (teeth grinding), or to support teeth after trauma or surgery. To correct teeth alignment, orthodontic treatments such as braces or clear aligners are usually recommended. It's important to consult with a dentist or orthodontist to determine the most appropriate treatment for your specific dental needs.

  • How much does a vehicle alignment cost?

    The cost of a vehicle alignment can vary depending on the type of vehicle, the location, and the specific services needed. On average, a standard alignment for a typical passenger car can range from $50 to $100. However, if additional adjustments or parts are required, the cost can increase. It is recommended to get quotes from different auto shops to find the best price for your specific needs.

* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.