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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Case Management Adherence Guide 2020
    Case Management Adherence Guide 2020

    Recognizing that the health care field has undergone significant changes in recent years, Case Management Adherence Guide 2020 helps health care professionals gain and integrate skills and methods for even more comprehensive assessments of clients, families, or their support systems.The guide supports improvements in care planning, care coordination, and care transitions. The guide is designed to help case management professionals achieve measureable outcomes with their interventions, rendering them more efficient, effective, and valuable to their employers, clients, and treatment teams.It provides readers with evidence-based assessment and intervention tools to improve patient treatment adherence.The tools found throughout the guide are in accordance with the standards set by the Case Management Society of America. Dedicated chapters cover the challenges in today's health care system, the important role that case managers play in improving outcomes, care coordination, and strategies for improving treatment and medication adherence.Seventeen appendices provide tools and references for PREPARE, shared decision-making, emotional intelligence, the Morisky Medication Adherence Scale, STEPSforward, care transition, telehealth resources, and more. Case Management Adherence Guide 2020 is an essential resource for future and practicing case management professionals.

    Price: 34.95 £ | Shipping*: 0.00 £
  • Practical Ways to Improve Patient Adherence
    Practical Ways to Improve Patient Adherence

    The New York Times has called adherence the world’s "other drug problem." Physicians prescribe medications, but patients do not always use them.While it would be easy for physicians to blame patients for treatment failures, physicians can do more to motivate patients to use their medications as recommended.Practical Ways to Improve Patient Adherence, Second Edition, is an excellent resource for physicians and allied health professionals whose patients exhibit poor adherence.Daniel J. Lewis, MD (Department of Dermatology, University of Pennsylvania Health System), and experienced adherence researcher, Steven R.Feldman, MD, PhD (Departments of Dermatology and Social Sciences & Health Policy, Wake Forest University School of Medicine), examine the problem of poor adherence and offer concrete techniques to encourage patients to use their medications and improve treatment outcomes.This book offers novel, potent ways to get patients to use their medications and improve treatment outcomes – tools healthcare providers can use day in and day out.A medical education is not complete without a thorough understanding of the hurdles that contribute to poor adherence and what health professionals can and should do about it. "20 years of patient adherence research presented in a simple, fun, and easy-to-read style … a once-in-a-lifetime treat!" Warren H.Chan, MD, MS, Dermatologist"East to digest and remarkably practical for physicians. … Recommend it to all my friends in medicine!" Diego R.Dasilva, MD, Dermatologist Named the winner of the 2022 “Best Overall” Dermie Award by the Dermasphere podcast. Published in association with the Journal of Dermatological Treatment.

    Price: 44.99 £ | Shipping*: 0.00 £
  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

  • Is there too much fuss made today about attributing differences in sex, gender, and adherence to political correctness?

    There is ongoing debate about the level of attention given to differences in sex, gender, and political correctness. Some argue that there is too much emphasis placed on these differences, leading to unnecessary division and conflict. Others believe that it is important to acknowledge and address these differences in order to promote equality and inclusivity. Ultimately, the level of attention given to these issues is subjective and varies depending on individual perspectives and experiences. It is important to engage in open and respectful dialogue in order to find a balance that promotes understanding and acceptance.

  • What is the difference between marketing measures and marketing strategy?

    Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.

  • What is the relationship between marketing tools and marketing strategy?

    Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.

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  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 51.99 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 130.00 £ | Shipping*: 0.00 £
  • The Ordinary High-Adherence Silicone Primer 30ml (3 Options) 1PCS
    The Ordinary High-Adherence Silicone Primer 30ml (3 Options) 1PCS

    🔆 Description: *The Ordinary High Adherence Silicone Primer: High-Adherence Blurring Surface Smoother and Primer *High Adherence Silicone Primer uses advanced adaptive silicones to act as a matte, hydrating, blurring primer for makeup that looks higher in definition and adheres for longer. The formula can also be used alone as a non-greasy hydrator that reduces the looks of pores and of imperfections. *Directions: Use High Adherence Silicone Primer as the last step in skincare regimen either on its own or as a makeup primer. 🔆 Product Information: 🗹 Capacity : 30ml 🗹 Skin Type : All Skin Type 🗹 Cosmetics Apply Zone : Face 🗹 Effect : Moisturizing, Glowing skin, Firm skin, Silky smooth, Clear skin 🗹 Shelf Life: 3 Years 🔆 Precautions when using: 1) Consult a specialist if you have abnormal symptoms or side effects such as a skin rash, swelling, or itchiness during use or from exposure to direct sunlight after use. 2) Do not use on wounds or other affected areas. 3) Storage and handling instructions a) Keep out of reach of children. b) Keep away from direct sunlight. 🔆 Ingredients: Purified water, isodecyl neopentanoate, dimethicone, dimethicone/bis-isobutyl PG-20 crosspolymer, hydroxyethyl acrylate/sodium acryloyl dimethyl taurate copolymer, isohexadecane, hexadecane Methyl disiloxane, isoceteth-20, polysilicon-11, tocopherol, polysorbate 60, trisodium ethylenediamine disuccinate, phenoxyethanol, chlorphenesin. Ingredients subject to change at manufacturer's discretion. For the most complete and up-to-date list of ingredients, please refer to product packaging. 📦 SHIPPING All products purchased at our shop are shipped from Korea. ❗ Please note that manufactures can proceed with product design renewal without prior notice. Renewal version might be dispatched instead of old version.

    Price: 21.19 € | Shipping*: 0.0 €
  • The Ordinary High-Adherence Silicone Primer 30ml (3 Options) 1PCS
    The Ordinary High-Adherence Silicone Primer 30ml (3 Options) 1PCS

    🔆 Description: *The Ordinary High Adherence Silicone Primer: High-Adherence Blurring Surface Smoother and Primer *High Adherence Silicone Primer uses advanced adaptive silicones to act as a matte, hydrating, blurring primer for makeup that looks higher in definition and adheres for longer. The formula can also be used alone as a non-greasy hydrator that reduces the looks of pores and of imperfections. *Directions: Use High Adherence Silicone Primer as the last step in skincare regimen either on its own or as a makeup primer. 🔆 Product Information: 🗹 Capacity : 30ml 🗹 Skin Type : All Skin Type 🗹 Cosmetics Apply Zone : Face 🗹 Effect : Moisturizing, Glowing skin, Firm skin, Silky smooth, Clear skin 🗹 Shelf Life: 3 Years 🔆 Precautions when using: 1) Consult a specialist if you have abnormal symptoms or side effects such as a skin rash, swelling, or itchiness during use or from exposure to direct sunlight after use. 2) Do not use on wounds or other affected areas. 3) Storage and handling instructions a) Keep out of reach of children. b) Keep away from direct sunlight. 🔆 Ingredients: Purified water, isodecyl neopentanoate, dimethicone, dimethicone/bis-isobutyl PG-20 crosspolymer, hydroxyethyl acrylate/sodium acryloyl dimethyl taurate copolymer, isohexadecane, hexadecane Methyl disiloxane, isoceteth-20, polysilicon-11, tocopherol, polysorbate 60, trisodium ethylenediamine disuccinate, phenoxyethanol, chlorphenesin. Ingredients subject to change at manufacturer's discretion. For the most complete and up-to-date list of ingredients, please refer to product packaging. 📦 SHIPPING All products purchased at our shop are shipped from Korea. ❗ Please note that manufactures can proceed with product design renewal without prior notice. Renewal version might be dispatched instead of old version.

    Price: 20.19 € | Shipping*: 0.0 €
  • What is an inconsistent marketing mix strategy?

    An inconsistent marketing mix strategy occurs when the elements of the marketing mix, such as product, price, promotion, and place, are not aligned or working together cohesively. This can lead to confusion among consumers, as the messaging and positioning of the brand may be unclear or contradictory. Inconsistent marketing mix strategies can also result in wasted resources and missed opportunities for reaching the target audience effectively. It is important for businesses to ensure that all elements of the marketing mix are aligned and support the overall marketing objectives to achieve success.

  • What is the difference between a marketing strategy and a communication strategy?

    A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.

  • What is the difference between a marketing goal and a marketing strategy?

    A marketing goal is a broad, overarching objective that a company aims to achieve, such as increasing brand awareness or driving sales. On the other hand, a marketing strategy is a detailed plan outlining how the company will achieve those goals. It involves specific tactics, channels, and actions that will be implemented to reach the desired outcomes. In essence, the goal is the destination, while the strategy is the roadmap to get there.

  • How reliable are digital marketing agencies?

    The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.

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