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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Creative Teaching Pocketbook
All teachers look to deliver inspiring, innovative and imaginative lessons.That way they engage their students and help them learn more effectively.The new edition of the "Creative Teaching Pocketbook" condenses into one pocket-size companion numerous practical ideas and suggestions for creative approaches to teaching.The extensively illustrated pocketbook is aimed at teachers working in primary and secondary education in England but is also relevant to teachers working in other parts of the UK and overseas.It starts with 'challenging your comfort zones' and highlight the importance of teamwork with students and colleagues.Ideas for creative starters, middles and plenaries include active approaches to lessons.There is an expanded section on making technology work for you with advice on how using the latest tools can save teachers time while making learning relevant and exciting.Questioning techniques are discussed and a section devoted to revision includes strategies to help visual, auditory and kinaesthetic learners.Author Roy Watson-Davis has been teaching since 1992 and has been an Advanced Skills Teacher since 2001. He oversees initial teacher training, and NQT mentoring and is responsible for promoting accelerated learning.He has both written and featured in the TES.
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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What were your most creative and exciting teaching hours?
Some of my most creative and exciting teaching hours were when I incorporated hands-on, interactive activities into my lessons. For example, I once organized a science experiment where students had to design and build their own mini-roller coasters to learn about potential and kinetic energy. Another memorable teaching hour was when I used role-playing and simulations to bring history to life for my students, allowing them to step into the shoes of historical figures and experience key events firsthand. These experiences not only engaged my students but also allowed them to apply their knowledge in a practical and memorable way.
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What are the advantages and disadvantages of digital teaching?
The advantages of digital teaching include the ability to reach a wider audience, flexibility in scheduling and accessing materials, and the potential for interactive and engaging learning experiences through multimedia tools. Additionally, digital teaching can provide access to a wealth of resources and information that may not be readily available in traditional classroom settings. However, there are also disadvantages to digital teaching, such as the potential for technological barriers and inequalities in access to devices and internet connectivity. Additionally, digital teaching may lack the personal interaction and socialization that can occur in traditional classroom settings, and it may require additional effort to maintain student engagement and motivation. Finally, digital teaching may also present challenges in terms of ensuring academic integrity and preventing cheating in online assessments.
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Is teaching without teaching the heart really a teaching of the spirit?
Teaching without teaching the heart is not a teaching of the spirit. The heart is the center of our emotions, empathy, and compassion, and without incorporating these elements into teaching, the spiritual aspect of learning is lost. True teaching of the spirit involves nurturing the whole person, including their emotional and moral development, and this cannot be achieved without teaching the heart. It is through connecting with the heart that students can truly engage with the material and develop a deeper understanding of themselves and the world around them.
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Should one learn teaching before teaching learning?
It is important to have a solid understanding of teaching methods and strategies before embarking on the journey of teaching others. Learning how to effectively communicate information, engage students, and assess their understanding are essential skills that can be acquired through formal education or training in teaching. By learning teaching techniques first, one can better support the learning process and create a more effective and engaging learning environment for their students.
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry
A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war independent air force.Whether or not the United States Strategic Air Forces (USAAF) could perform to the hype of its interwar doctrine, Allied commanders based their rival approaches to victory in Europe on their differing views of independent airpower.However, there is an essential, yet overlooked facet to this story: commanders' convictions alone could not hold sway within the War Department, much less at the politically and bureaucratically charged meetings of the Combined Chiefs of Staff.The air commanders pressed their staffs for decision-quality assessments and photographic evidence to sell their arguments and project their progress.They needed informed targeting plans and objective post-raid reports as well as an air-intelligence enterprise to mature all-too-quickly out of interwar neglect.What they received--and Brian Vlaun explains--was a collision of organizational interests and leadership personalities that shaped Ira Eaker's command of the Eighth Air Force in 1943, the tumultuous air campaign over Germany, and the path of the post-war U.S.Air Force. As a result of the author's research through thousands of declassified files, Selling Schweinfurt examines the relationships between air-intelligence organizations and key decision-makers.His analysis spans from pre-war planning and doctrine development, through the Eighth Air Force's independent air campaign, and culminates with the formation of the United States Strategic Air Forces and its 1944 pre-invasion preparations.This book concludes that military organizations, if left unchecked, may adopt symbols and exaggerate claims to justify their own preferences and market their ideas in ways that mask their optimistic assumptions.In the case of the air campaign against Germany, both the four-engine bomber and specialized targets--like Schweinfurt's ball bearings--served as symbols and powerful marketing tools for the AAF and air intelligence, respectively.
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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Guerrilla Film Marketing : The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers
Create an irresistible brand image and build an audience of loyal and engaged fans…Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process.Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G.Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources.A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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What is the difference between action-oriented teaching, project-oriented teaching, and project-based teaching?
Action-oriented teaching focuses on engaging students in hands-on activities to apply knowledge and skills in real-world situations. Project-oriented teaching involves students working on a specific project to achieve a set goal or outcome, often incorporating multiple subjects or skills. Project-based teaching combines both action-oriented and project-oriented approaches, where students work on a project that is relevant to their interests and involves problem-solving, critical thinking, and collaboration.
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Which teaching degree would you like to study, primary school teaching or secondary school teaching?
I would like to study primary school teaching because I have a passion for working with young children and helping them develop foundational skills. I believe that the early years are crucial for shaping a child's attitude towards learning and education. Additionally, I enjoy the idea of teaching a wide range of subjects to primary school students and being able to make a positive impact on their lives at a young age.
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Which teaching degree do you want to study, elementary school teaching or secondary school teaching?
I want to study elementary school teaching. I am passionate about working with young children and helping them develop a strong foundation in their education. I believe that the early years are crucial for shaping a child's attitude towards learning and I want to be a part of that process. Additionally, I am drawn to the idea of teaching a variety of subjects to young students and helping them discover their interests and talents.
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