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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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How to influence negative film reviews?
To influence negative film reviews, filmmakers can engage with critics and audiences by responding to feedback and addressing any concerns raised. They can also focus on promoting the positive aspects of the film through marketing campaigns and social media. Additionally, filmmakers can consider making changes based on the feedback received to improve the overall reception of the film. Building relationships with critics and audiences can also help in shaping future perceptions of their work.
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When and where do helpful reviews of reviews arrive on Amazon?
Helpful reviews of reviews on Amazon typically arrive shortly after a product has been released and has garnered enough attention to generate a significant number of reviews. These helpful reviews can be found on the product page under the "Top reviews" section, where customers can upvote or downvote reviews based on their usefulness. Additionally, customers can filter reviews by most helpful to see the top-rated reviews for a particular product.
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Are many reviews fake?
Unfortunately, fake reviews are a common issue on many online platforms. Some businesses may pay for fake positive reviews to boost their ratings, while competitors or disgruntled customers may leave fake negative reviews to harm a business's reputation. It's important for consumers to be cautious and look for patterns or inconsistencies in reviews to determine their authenticity. Many platforms have implemented measures to combat fake reviews, such as algorithms that detect suspicious activity or verification processes for reviewers.
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Aren't Google reviews public?
Yes, Google reviews are public and can be viewed by anyone with access to the internet. When someone leaves a review on Google, it is typically visible to the public unless the reviewer chooses to make it private. This transparency allows potential customers to read reviews and make informed decisions about businesses or services.
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Are Google reviews meaningful?
Yes, Google reviews can be meaningful as they provide valuable insights and feedback from customers who have experienced a product or service. These reviews can help potential customers make informed decisions, as they offer real-life perspectives on the quality and credibility of a business. Additionally, businesses can use Google reviews to improve their products or services based on customer feedback, ultimately enhancing their overall reputation and customer satisfaction.
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What are Google reviews?
Google reviews are user-generated ratings and comments about businesses and services that are posted on Google. They provide valuable feedback and insights for potential customers who are researching a particular business. Google reviews can influence a business's reputation and credibility, as well as its ranking in search results. Businesses can also respond to reviews, allowing them to engage with their customers and address any concerns or feedback.
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How genuine are reviews?
The genuineness of reviews can vary widely. Some reviews are written by genuine customers who have had a positive or negative experience with a product or service, while others may be fake or manipulated by businesses or competitors. It's important for consumers to be discerning and look for patterns in reviews, as well as consider the source and credibility of the review. Additionally, platforms that have measures in place to verify the authenticity of reviews, such as requiring a purchase before leaving a review, can help ensure the genuineness of the feedback.
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Are good reviews purchase recommendations?
Good reviews can serve as helpful purchase recommendations, as they provide insights into the quality, performance, and overall satisfaction of a product or service. However, it is important to consider the credibility of the reviewer and their specific needs and preferences to determine if their positive experience aligns with your own expectations. It is also beneficial to read a variety of reviews to get a well-rounded understanding before making a purchase decision.
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