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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • Legitimate Opposition
    Legitimate Opposition

    The first theory of legitimate opposition in fifty years In political systems defined by legitimate opposition, those who hold power allow their rivals to peacefully challenge and displace them, and those who have lost power do not seek to sabotage the winners.Legitimate opposition came under assault at the American capitol on January 6, 2021, and is menaced by populists and autocrats across the globe. Alexander Kirshner provides the first sustained theory of legitimate opposition since the Cold War.On the orthodox view, democracy is lost when legitimate opposition is subverted.But efforts to reconcile opposition with democracy fail to identify the value of the frequently imperfect, unfair, and inegalitarian real-world practice.Marshaling a revisionist reconstruction of opposition’s history, Kirshner provides a new account of opposition’s value fit for the twenty-first century and shows why, given the difficult conditions of political life, legitimate opposition is an achievement worth defending.

    Price: 30.00 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 51.99 £ | Shipping*: 0.00 £
  • Are there any legitimate network marketing companies at all?

    Yes, there are legitimate network marketing companies that operate ethically and provide genuine opportunities for individuals to earn income through selling products or services and building a network of distributors. These companies typically have a focus on high-quality products, clear compensation plans, and compliance with regulations. It is important for individuals to thoroughly research and evaluate any network marketing opportunity before getting involved to ensure it is legitimate.

  • Is Wintim legitimate?

    Wintim is a legitimate company that offers a variety of services related to web design, development, and digital marketing. They have a team of experienced professionals who provide high-quality solutions to their clients. Wintim has a good reputation in the industry and has successfully completed numerous projects for satisfied customers. Overall, Wintim can be considered a legitimate and reliable company for those looking for web-related services.

  • Is iMarketsLive legitimate?

    iMarketsLive is a company that offers forex trading education and tools. While some people have found success with their products and services, there have been concerns raised about the company's business practices and the effectiveness of their trading tools. It's important to do thorough research and consider all factors before deciding whether iMarketsLive is legitimate for your specific needs and goals.

  • Fraud or Legitimate?

    Determining whether something is fraud or legitimate depends on the specific circumstances and evidence available. Fraud typically involves intentional deception for financial gain, while legitimate activities are conducted honestly and within the bounds of the law. It is important to carefully evaluate the facts and evidence before making a determination. Seeking advice from legal or financial professionals can also help in making an informed decision.

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  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 130.00 £ | Shipping*: 0.00 £
  • Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry
    Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry

    A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war independent air force.Whether or not the United States Strategic Air Forces (USAAF) could perform to the hype of its interwar doctrine, Allied commanders based their rival approaches to victory in Europe on their differing views of independent airpower.However, there is an essential, yet overlooked facet to this story: commanders' convictions alone could not hold sway within the War Department, much less at the politically and bureaucratically charged meetings of the Combined Chiefs of Staff.The air commanders pressed their staffs for decision-quality assessments and photographic evidence to sell their arguments and project their progress.They needed informed targeting plans and objective post-raid reports as well as an air-intelligence enterprise to mature all-too-quickly out of interwar neglect.What they received--and Brian Vlaun explains--was a collision of organizational interests and leadership personalities that shaped Ira Eaker's command of the Eighth Air Force in 1943, the tumultuous air campaign over Germany, and the path of the post-war U.S.Air Force. As a result of the author's research through thousands of declassified files, Selling Schweinfurt examines the relationships between air-intelligence organizations and key decision-makers.His analysis spans from pre-war planning and doctrine development, through the Eighth Air Force's independent air campaign, and culminates with the formation of the United States Strategic Air Forces and its 1944 pre-invasion preparations.This book concludes that military organizations, if left unchecked, may adopt symbols and exaggerate claims to justify their own preferences and market their ideas in ways that mask their optimistic assumptions.In the case of the air campaign against Germany, both the four-engine bomber and specialized targets--like Schweinfurt's ball bearings--served as symbols and powerful marketing tools for the AAF and air intelligence, respectively.

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  • Stability and Legitimate Expectations in International Energy Investments
    Stability and Legitimate Expectations in International Energy Investments

    This book assesses stability guarantees through the lens of the legitimate expectations principle to offer a new perspective on the stability concept in international energy investments.The analysis of the interaction between the concepts of stability and legitimate expectations reveals that there are now more opportunities for energy investors to argue their cases before arbitral tribunals.The book offers detailed analyses of the latest energy investment arbitral awards from Spain, Italy and the Czech Republic, and reflects on the state of the art of the legitimate expectations debate and its relationship with the stability concept.The author argues that, in order to achieve stability, the legitimate expectations principle should be employed as the main investment protection tool when a dispute arises on account of unilateral host state alterations.This timely work will be useful to both scholars and practitioners who are interested in international energy law, investment treaty arbitration, and international investment law.

    Price: 42.99 £ | Shipping*: 0.00 £
  • Digital Marketing Strategy : An Integrated Approach to Online Marketing
    Digital Marketing Strategy : An Integrated Approach to Online Marketing

    Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

    Price: 29.99 £ | Shipping*: 0.00 £
  • "Is Redbubble legitimate?"

    Yes, Redbubble is a legitimate online marketplace for independent artists and designers to sell their artwork and designs on a variety of products. The company has been in operation since 2006 and has a large customer base. Redbubble handles the printing, shipping, and customer service for the products sold on their platform, and they provide a secure payment system for both buyers and sellers. Overall, Redbubble is a legitimate and reputable platform for buying and selling unique and creative products.

  • Is Geomixat legitimate?

    Yes, Geomixat is a legitimate company. They are a well-established provider of geospatial solutions and services, with a strong track record of delivering high-quality products to their clients. Their team of experts is highly skilled and experienced in the field of geospatial technology, ensuring that their solutions meet the needs of their customers. Additionally, Geomixat has received positive feedback from clients and partners, further confirming their legitimacy in the industry.

  • "Is Arbismart legitimate?"

    Yes, Arbismart is a legitimate platform. It is a fully regulated and licensed crypto arbitrage platform that complies with strict EU financial regulations. The company has been operating since 2019 and has a strong track record of providing reliable and secure investment opportunities for its clients. Additionally, Arbismart has a team of experienced professionals and a transparent business model, making it a trustworthy option for those looking to invest in the crypto market.

  • Is GoFundMe legitimate?

    Yes, GoFundMe is a legitimate crowdfunding platform that has been used by millions of people to raise funds for various causes and personal needs. The company has been in operation since 2010 and has helped raise billions of dollars for individuals, charities, and organizations. GoFundMe has a secure payment system and has measures in place to verify the authenticity of campaigns to ensure the legitimacy of the fundraising efforts. However, as with any online platform, it is important for donors to exercise caution and do their own research before contributing to any campaign.

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