Products related to Health:
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Communicating Health : Strategies for Health Promotion
Communication skills are essential to effective health promotion and public health practice.This textbook bridges the gap between health communication theory and health promotion and public health practice.It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
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Health Promotion Practice
This fully revised public health text offers students and practitioners a grounding in the practice of health promotion and introduces a range of methods that are used in health promotion practice.It also helps to develop skills needed to do health promotion in a range of settings, including project management, partnership working, needs assessment and evaluation.Whether the public health intervention is through face to face contact with individuals, or community based or involves strategic policy development this book now also explores recent developments in social media and web based health promotion interventions.This second edition:provides practical guidance and tools for planning, delivering and evaluating health promotiongives greater emphasis to upstream health promotion interventions, including Healthy Public Policy and health advocacyincludes activities to help you make applications to your own study or practice of health promotion Health Promotion Practice, 2nd Edition is an ideal resource for students of public health and health policy, public health practitioners and policy makers.Understanding Public Health is an innovative series published by Open University Press in collaboration with the London School of Hygiene & Tropical Medicine, where it is used as a key learning resource for postgraduate programmes.It provides self-directed learning covering the major issues in public health affecting low, middle and high income countries.Series Editors: Rosalind Plowman and Nicki Thorogood.
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How does social media influence our mental health?
Social media can influence our mental health in various ways. It can contribute to feelings of inadequacy and low self-esteem as people compare their lives to the curated and often unrealistic portrayals of others. The constant exposure to negative news and cyberbullying on social media can also lead to increased anxiety and depression. Additionally, the addictive nature of social media can impact sleep patterns and overall well-being. It's important to be mindful of our social media usage and take breaks when needed to prioritize our mental health.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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How does everyday life influence stress and health in life?
Everyday life can have a significant impact on stress and health. Factors such as work pressure, financial worries, relationship issues, and family responsibilities can contribute to chronic stress, which in turn can lead to negative health outcomes such as high blood pressure, weakened immune system, and mental health issues. Additionally, lifestyle choices such as diet, exercise, and sleep patterns can also influence stress and overall health. It's important to find healthy ways to manage and cope with everyday stressors in order to maintain good physical and mental well-being.
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What are examples of major health influencers targeting the Best Agers audience (people aged 50+)?
Major health influencers targeting the Best Agers audience include Dr. Andrew Weil, a renowned integrative medicine expert who promotes healthy aging through a balanced lifestyle and natural remedies. Another example is Dr. Christiane Northrup, a women's health expert who focuses on holistic approaches to aging well, including hormone balance and emotional well-being. Additionally, fitness expert and author Joan Pagano provides exercise and wellness advice specifically tailored to the needs of older adults. These influencers use their expertise to educate and empower the 50+ audience to prioritize their health and well-being.
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Practical Health Promotion
The third edition of this popular introductory textbook has been revised to provide a totally up-to-date and hands-on guide to the practical aspects of health promotion.Focusing on the range of skills needed to become an effective practitioner, it takes readers step-by-step through the different settings in which health promotion takes place and the various tools they might employ, including chapters on health promotion through the lifespan, one-to-one communication, working with groups, advocacy, social media, workplace settings and planning and management.As well as incorporating the most recent government policies and initiatives in public health, there is new and expanded material on issues such as community initiatives and alliances, social media, health literacy, understanding health behaviours, stress in the workplace and much more.Throughout the text there are activities to develop students’ understanding and encourage reflective practice.Each chapter opens with a list of the central issues and learning objectives which are reinforced with real-life case studies.The key terms highlighted are clearly explained and checklists dispersed throughout the book, enabling practical application.The new edition of Practical Health Promotion will continue to be the ideal and indispensable guide for students at all levels.It will inspire anyone involved with health care to find practical ways of promoting change.
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Ethics for Health Promotion and Health Education
Ethics for Health Promotion and Health Education discusses ethical principles and interpretations by classical ethicists as they apply to health promotion and health education.The book unpacks ethical expectations in promoting and teaching health in both the classroom and as a researcher or practitioner and then applies the code of ethics using case study methods throughout.This informative text was written by health educators and practitioners to assist health educator and practitioner communities.
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Health Promotion and Health Education in Nursing
Health promotion is a core nursing topic and for the past decade, as a nurse, you will be spending more time and energy in the community, doing preventative work and helping to rebalance services away from hospitals.You are expected to ‘Make Every Contact Count’ and look for opportunities to encourage healthier behaviours and lifestyles each time you engage with an individual.The recent Coronavirus epidemic has brought public health and health promotion activities even more sharply into the spotlight and this has made a huge impact on the work you do. This book focuses on health education – this is the core health promotion work that you will do on a daily basis and it is ideal for those studying at Masters level.It takes an international approach, with Ruth Cross being extremely experienced with a proven track record in the health promotion community. This book includes: Explanations of the theory and context of health promotion and health educationInternational content from people in the field including Norway, Australia and Ghana'Tutorial Triggers', 'Points to Ponder' and 'Time to Reflect' features, encouraging you to apply the chapter content to your practiceReal-life examples across the lifespan and in a range of different settings
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Priorities for Health Promotion and Public Health : Explaining the Evidence for Disease Prevention and Health Promotion
Priorities for Health Promotion and Public Health brings together the evidence behind the UK’s public health priorities into one comprehensible textbook.Taking one theme per chapter, the book examines the social and environmental influences that shape people’s health; health inequalities; poverty and health; mental, emotional and spiritual health; sexual health; physical inactivity; diet; tobacco; alcohol; drugs; weight; cardiovascular disease; cancer; diabetes and dementia.The book takes a holistic approach, combining scientific and epidemiological evidence with the subjective experiences of those who undergo these health journeys.Each chapter explains the causes of poor health and the evidence behind the recommendations for good health and ends by demonstrating the health benefits of positive action.This is a core text for those studying health promotion or public health, and a supplementary text for students of healthcare and social care.The book focusses on adults’ health in the UK, with examples from the four nations, and provides some contextual international information where relevant. Priorities for Health Promotion and Public Health is an ideal companion for busy practitioners who work across the wider sectors that support people’s health and wellbeing.It is also an essential textbook for students new to health promotion and public health.
Price: 36.99 £ | Shipping*: 0.00 £
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What is the difference between marketing measures and marketing strategy?
Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.
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What is the relationship between marketing tools and marketing strategy?
Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.
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What do you think about the introduction of digital health certificates?
The introduction of digital health certificates has the potential to streamline and simplify the process of verifying an individual's vaccination status and health information. It could also facilitate safer and more efficient travel and access to public spaces during the ongoing pandemic. However, there are concerns about privacy and data security that need to be carefully addressed to ensure that individuals' personal health information is protected. Additionally, there may be challenges in ensuring equitable access to digital health certificates for all individuals, particularly those who may not have access to technology or the digital literacy skills to navigate the system.
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What is an inconsistent marketing mix strategy?
An inconsistent marketing mix strategy occurs when the elements of the marketing mix, such as product, price, promotion, and place, are not aligned or working together cohesively. This can lead to confusion among consumers, as the messaging and positioning of the brand may be unclear or contradictory. Inconsistent marketing mix strategies can also result in wasted resources and missed opportunities for reaching the target audience effectively. It is important for businesses to ensure that all elements of the marketing mix are aligned and support the overall marketing objectives to achieve success.
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