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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 51.99 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 130.00 £ | Shipping*: 0.00 £
  • Does longing live from its fulfillment or non-fulfillment?

    Longing can exist in both fulfillment and non-fulfillment. When a longing is fulfilled, it can bring a sense of satisfaction and contentment. However, longing can also persist even after fulfillment, as new desires and aspirations arise. On the other hand, non-fulfillment of longing can lead to a sense of yearning and longing for something that is out of reach. Ultimately, longing is a complex emotion that can be influenced by a variety of factors, including fulfillment and non-fulfillment.

  • 'Relationship or fulfillment?'

    Both relationships and personal fulfillment are important aspects of life. While relationships can bring companionship, support, and love, personal fulfillment comes from pursuing one's passions, achieving goals, and finding purpose. It is essential to strike a balance between nurturing relationships and focusing on personal growth to lead a fulfilling life. Ultimately, finding a healthy balance between the two can lead to a more satisfying and meaningful life.

  • What does self-fulfillment mean?

    Self-fulfillment refers to the sense of satisfaction and happiness that comes from achieving one's full potential and living in alignment with one's values, goals, and desires. It involves pursuing activities and experiences that bring a deep sense of purpose and fulfillment, leading to a greater sense of well-being and contentment. Self-fulfillment is a deeply personal and subjective experience, unique to each individual, and can involve personal growth, self-discovery, and a sense of accomplishment.

  • What is a fulfillment politician?

    A fulfillment politician is a term used to describe a politician who focuses on delivering on their promises and meeting the needs of their constituents. This type of politician is committed to fulfilling their campaign pledges and working to improve the lives of the people they represent. They prioritize action and results, and are often seen as effective and trustworthy leaders. Fulfillment politicians are dedicated to making a positive impact and bringing about real change in their communities.

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  • Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry
    Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry

    A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war independent air force.Whether or not the United States Strategic Air Forces (USAAF) could perform to the hype of its interwar doctrine, Allied commanders based their rival approaches to victory in Europe on their differing views of independent airpower.However, there is an essential, yet overlooked facet to this story: commanders' convictions alone could not hold sway within the War Department, much less at the politically and bureaucratically charged meetings of the Combined Chiefs of Staff.The air commanders pressed their staffs for decision-quality assessments and photographic evidence to sell their arguments and project their progress.They needed informed targeting plans and objective post-raid reports as well as an air-intelligence enterprise to mature all-too-quickly out of interwar neglect.What they received--and Brian Vlaun explains--was a collision of organizational interests and leadership personalities that shaped Ira Eaker's command of the Eighth Air Force in 1943, the tumultuous air campaign over Germany, and the path of the post-war U.S.Air Force. As a result of the author's research through thousands of declassified files, Selling Schweinfurt examines the relationships between air-intelligence organizations and key decision-makers.His analysis spans from pre-war planning and doctrine development, through the Eighth Air Force's independent air campaign, and culminates with the formation of the United States Strategic Air Forces and its 1944 pre-invasion preparations.This book concludes that military organizations, if left unchecked, may adopt symbols and exaggerate claims to justify their own preferences and market their ideas in ways that mask their optimistic assumptions.In the case of the air campaign against Germany, both the four-engine bomber and specialized targets--like Schweinfurt's ball bearings--served as symbols and powerful marketing tools for the AAF and air intelligence, respectively.

    Price: 48.95 £ | Shipping*: 0.00 £
  • Digital Marketing Strategy : An Integrated Approach to Online Marketing
    Digital Marketing Strategy : An Integrated Approach to Online Marketing

    Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

    Price: 29.99 £ | Shipping*: 0.00 £
  • Canvas print Fulfillment Woman Abstract 60x40 yellow
    Canvas print Fulfillment Woman Abstract 60x40 yellow

    Latest print technology UVgel FLXfinish. Pictures on canvas are resistant to abrasion, scratches and dirt. Material - highest quality interlining canvas 130 g/m2 produced in Germany. Picture finish is hardened with UV rays therefore additional lamination is not needed. Canvas is stretched on a 2 cm thick MDF frame. Picture is printed over on each side, does not require any additional frame and is ready to be hung right out of the box. Production takes place in the European Union per individual client's order.

    Price: 34.32 € | Shipping*: 0.0 €
  • Canvas print Fulfillment Woman Abstract 60x40 Violet
    Canvas print Fulfillment Woman Abstract 60x40 Violet

    Latest print technology UVgel FLXfinish. Pictures on canvas are resistant to abrasion, scratches and dirt. Material - highest quality interlining canvas 130 g/m2 produced in Germany. Picture finish is hardened with UV rays therefore additional lamination is not needed. Canvas is stretched on a 2 cm thick MDF frame. Picture is printed over on each side, does not require any additional frame and is ready to be hung right out of the box. Production takes place in the European Union per individual client's order.

    Price: 34.39 € | Shipping*: 0.0 €
  • What is wish fulfillment in Satanism?

    Wish fulfillment in Satanism refers to the belief that individuals have the power to manifest their desires and achieve their goals through their own will and actions. This concept is rooted in the idea of personal empowerment and self-determination, where individuals are encouraged to pursue their desires and ambitions without relying on external forces or supernatural intervention. In Satanism, wish fulfillment is seen as a way to assert one's autonomy and take control of one's own destiny. It is a key aspect of Satanic philosophy that emphasizes individualism and self-empowerment.

  • What is wish fulfillment in Buddhism?

    Wish fulfillment in Buddhism refers to the idea that by cultivating positive qualities such as compassion, wisdom, and ethical conduct, one can fulfill their deepest aspirations and desires. This is achieved through the practice of the Eightfold Path, which includes right understanding, intention, speech, action, livelihood, effort, mindfulness, and concentration. By following these principles, individuals can overcome suffering and achieve a state of inner peace and contentment, ultimately fulfilling their wishes for happiness and liberation from suffering.

  • What is the happiness of fulfillment?

    The happiness of fulfillment is the feeling of satisfaction and contentment that comes from achieving a goal or fulfilling a desire. It is the sense of accomplishment and joy that arises when we have worked towards something meaningful and have successfully attained it. This type of happiness is often long-lasting and deeply fulfilling, as it is rooted in personal growth, self-improvement, and the realization of our aspirations. It can bring a sense of purpose, pride, and overall well-being to our lives.

  • What is the fulfillment of life?

    The fulfillment of life can vary greatly from person to person, as it is a deeply personal and subjective concept. For some, fulfillment may come from achieving personal goals, building meaningful relationships, making a positive impact on others, or finding inner peace and contentment. Ultimately, the fulfillment of life is about living authentically, pursuing what brings joy and purpose, and finding a sense of fulfillment and satisfaction in one's experiences and contributions to the world.

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