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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • Stronghold Crusader 2: Freedom Fighters mini-campaign
    Stronghold Crusader 2: Freedom Fighters mini-campaign

    Stay away from my lands, infidel! Stronghold Crusader 2: Freedom Fighters casts you as a fearless Arabic Lord set on taking the fight back to the invading Cr...

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  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

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  • Does religious freedom belong to positive freedom?

    Religious freedom can be considered a form of positive freedom because it allows individuals to actively practice and express their religious beliefs without interference or coercion from the government or other individuals. Positive freedom emphasizes the ability to pursue one's own goals and desires, and religious freedom enables individuals to do so in the context of their faith. By protecting religious freedom, societies can promote the positive freedom of their citizens to live according to their deeply held beliefs. However, it is important to ensure that religious freedom does not infringe upon the rights and freedoms of others, and that it is balanced with other societal values such as equality and non-discrimination.

  • What is better, religious freedom or freedom from religion?

    Both religious freedom and freedom from religion are important aspects of a democratic society. Religious freedom allows individuals to practice their faith without fear of persecution, while freedom from religion ensures that individuals are not forced to adhere to any particular religious beliefs. Both are essential for creating a society that respects the diverse beliefs and values of its citizens. Ultimately, the balance between the two is crucial for promoting tolerance, understanding, and coexistence among different religious and non-religious communities.

  • 'Money or freedom?'

    The choice between money and freedom ultimately depends on an individual's values and priorities. Some may prioritize financial security and the opportunities that come with having money, while others may prioritize the ability to live life on their own terms and make choices without being constrained by financial concerns. Ultimately, it's a personal decision that reflects one's values and goals in life.

  • 'Security or Freedom?'

    The balance between security and freedom is a complex and delicate one. While security is essential for protecting individuals and society from harm, excessive security measures can encroach on personal freedoms. Conversely, too much freedom without adequate security measures can lead to chaos and endanger the well-being of individuals and society. Finding the right balance between security and freedom is crucial for maintaining a stable and just society. It requires thoughtful consideration of the potential risks and benefits of security measures, as well as a commitment to upholding fundamental human rights and freedoms.

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  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 130.00 £ | Shipping*: 0.00 £
  • Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry
    Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry

    A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war independent air force.Whether or not the United States Strategic Air Forces (USAAF) could perform to the hype of its interwar doctrine, Allied commanders based their rival approaches to victory in Europe on their differing views of independent airpower.However, there is an essential, yet overlooked facet to this story: commanders' convictions alone could not hold sway within the War Department, much less at the politically and bureaucratically charged meetings of the Combined Chiefs of Staff.The air commanders pressed their staffs for decision-quality assessments and photographic evidence to sell their arguments and project their progress.They needed informed targeting plans and objective post-raid reports as well as an air-intelligence enterprise to mature all-too-quickly out of interwar neglect.What they received--and Brian Vlaun explains--was a collision of organizational interests and leadership personalities that shaped Ira Eaker's command of the Eighth Air Force in 1943, the tumultuous air campaign over Germany, and the path of the post-war U.S.Air Force. As a result of the author's research through thousands of declassified files, Selling Schweinfurt examines the relationships between air-intelligence organizations and key decision-makers.His analysis spans from pre-war planning and doctrine development, through the Eighth Air Force's independent air campaign, and culminates with the formation of the United States Strategic Air Forces and its 1944 pre-invasion preparations.This book concludes that military organizations, if left unchecked, may adopt symbols and exaggerate claims to justify their own preferences and market their ideas in ways that mask their optimistic assumptions.In the case of the air campaign against Germany, both the four-engine bomber and specialized targets--like Schweinfurt's ball bearings--served as symbols and powerful marketing tools for the AAF and air intelligence, respectively.

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  • Digital Marketing Strategy : An Integrated Approach to Online Marketing
    Digital Marketing Strategy : An Integrated Approach to Online Marketing

    Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

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  • Guerrilla Film Marketing : The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers
    Guerrilla Film Marketing : The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

    Create an irresistible brand image and build an audience of loyal and engaged fans…Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process.Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G.Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources.A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

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  • Is freedom subjective?

    Freedom can be subjective because it can be interpreted differently by individuals based on their personal experiences, beliefs, and values. What one person considers freedom, another person may not. For example, some may see freedom as the ability to make choices without interference, while others may see it as the absence of oppression or discrimination. Therefore, the concept of freedom can vary from person to person and is influenced by subjective perspectives.

  • What limits freedom?

    Freedom can be limited by laws, regulations, and societal norms that restrict certain behaviors or actions. Additionally, economic and social inequalities can limit individuals' freedom by creating barriers to access resources and opportunities. Furthermore, personal beliefs and fears can also limit freedom by influencing individuals to self-censor or conform to certain expectations. Ultimately, the balance between individual freedom and the needs of society as a whole can also create limitations on freedom.

  • 'Freedom or Equality?'

    Freedom and equality are both important values, but they can sometimes be in tension with each other. While freedom allows individuals to pursue their own interests and make their own choices, equality ensures that everyone has the same opportunities and rights. Ultimately, a balance between the two is necessary for a just and fair society. It is important to strive for both freedom and equality, recognizing that they are interconnected and mutually reinforcing.

  • To what extent are freedom of opinion, freedom of the press, and freedom of assembly related?

    Freedom of opinion, freedom of the press, and freedom of assembly are closely related as they are all fundamental components of a democratic society. Freedom of opinion allows individuals to express their thoughts and beliefs without fear of censorship or punishment. Freedom of the press ensures that the media can report on issues and hold those in power accountable. Freedom of assembly allows people to come together to express their opinions and advocate for change. These freedoms are interconnected and essential for a society to have open and transparent discussions, access to information, and the ability to peacefully protest and advocate for change.

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