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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Annual Fishes : Life History Strategy, Diversity, and Evolution
Annual Fishes: Life History Strategy, Diversity, and Evolution is the first comprehensive reference on current knowledge of diverse species that exhibit unique survival strategies and provide important models for basic and applied research.This work fills a void, covering the life cycle, reproductive biology, evolutionary ecology, reproductive behavior, sexual selection, genetics, speciation, and integrative and conservation strategies of annual fishesBringing together researchers in different areas of annual fishes to summarize previous work, overview the current research, and highlight promising areas of research, the book is organized into three sections focusing on:Diversity, life history, and reproductive biologyEcology and conservationEvolutionThe book provides a thorough understanding of the complexity of annual fishes and emphasizes their usefulness as a unique model organism for studies in vertebrate biology, particularly in areas such as speciation and senescence.It also notes the gaps in knowledge that challenge future research and encourages the continued expansion and development of research studies on annual fishes to address these gaps so that general vertebrate biology can be better understood.It serves as a valuable resource for scientists in a range of disciplines such as ichthyology, zoology, developmental and evolutionary biology, molecular biology and genetics, and ecology.
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Diversity
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What is diversity?
Diversity refers to the presence of a wide range of different characteristics and attributes within a group or community. These characteristics can include but are not limited to race, ethnicity, gender, sexual orientation, age, religion, socioeconomic status, and physical abilities. Embracing diversity means recognizing and valuing the unique perspectives and experiences that individuals from different backgrounds bring to the table. It also involves creating an inclusive environment where everyone feels respected and has equal opportunities to contribute and succeed.
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How does diversity arise?
Diversity arises from a combination of factors including genetic variation, environmental influences, and random chance. Genetic variation occurs through processes such as mutation, recombination, and gene flow, leading to differences in traits among individuals. Environmental influences, such as different habitats and selective pressures, can also contribute to diversity by favoring certain traits over others. Additionally, random events such as genetic drift can lead to the emergence of new traits and diversity within a population. Overall, diversity arises from a complex interplay of genetic, environmental, and stochastic factors.
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Is diversity inherently valuable?
Yes, diversity is inherently valuable because it brings different perspectives, experiences, and ideas to the table. This can lead to more innovative solutions, better decision-making, and a richer, more inclusive society. Embracing diversity also promotes equality and helps to break down barriers and prejudices. Overall, diversity enriches our communities and workplaces, making them more vibrant and dynamic.
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What does diversity mean?
Diversity refers to the presence of a wide range of different characteristics and attributes within a group or community. This can include differences in race, ethnicity, gender, sexual orientation, age, religion, socioeconomic status, and more. Embracing diversity means recognizing and valuing these differences, and creating an inclusive environment where everyone feels respected and valued for who they are.
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Diversity
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Diversity
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
Price: 130.00 £ | Shipping*: 0.00 £
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What exactly is diversity?
Diversity refers to the presence of a wide range of different characteristics and attributes within a group or community. This can include differences in race, ethnicity, gender, sexual orientation, age, religion, socio-economic status, and more. Embracing diversity means recognizing and valuing these differences, and creating an inclusive environment where everyone feels respected and appreciated for who they are. Diversity is important because it brings unique perspectives and experiences to the table, fostering creativity, innovation, and understanding.
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What is first degree diversity?
First degree diversity refers to the visible and inherent traits that individuals possess, such as race, ethnicity, gender, age, and physical abilities. These characteristics are often immediately noticeable and can impact how individuals are perceived and treated in various social and professional settings. First degree diversity is an important aspect of diversity and inclusion efforts, as it acknowledges the unique experiences and perspectives that individuals from different backgrounds bring to the table.
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Does cultural diversity enrich society?
Yes, cultural diversity enriches society by bringing different perspectives, ideas, and traditions that contribute to a more vibrant and dynamic community. It fosters tolerance, understanding, and respect for different cultures, promoting a more inclusive and harmonious society. Embracing cultural diversity can also lead to innovation and creativity as people from diverse backgrounds collaborate and learn from each other. Overall, cultural diversity enhances the social fabric of a society and helps to create a more interconnected and globalized world.
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How can diversity be achieved?
Diversity can be achieved by actively seeking out and embracing different perspectives, backgrounds, and experiences. This can be done through inclusive hiring practices, creating a welcoming and supportive work environment, and promoting diversity and inclusion initiatives. It is also important to provide opportunities for underrepresented groups to have a voice and be represented in decision-making processes. Additionally, fostering open and respectful communication can help create a culture that values and celebrates diversity.
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