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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • The Caithness Influence : Diverse lives of distinction
    The Caithness Influence : Diverse lives of distinction

    With a small population, it is remarkable that so many people from the county of Caithness have had such a huge impact, not only in Scotland but worldwide.The sheer hard work and determination of people from the county, both past and present, has guaranteed their place in history.From scientists, explorers, ministers and politicians to engineers, artists and writers, this area in the far north of Scotland has a rich tapestry of folk who have made their lasting mark on the world and each chapter deals with their lives, loves and labours.These include Arthur St Clair, 9th President of the Continental Congress in the United States; Robert Dick, geologist and botanist; Andrew Geddes Bain, road builder and engineer in South Africa; the British Empire's first-ever Lady Mayor, Elizabeth Oman Yates; James Bremner, famed for his wreck - raising skills and harbour design; Donald Sutherland Swanson, a high profile detective with the Metropolitan Police during the Whitechapel Murders in 1888; Robert Brown, explorer and Alexander Henry Rhind, one of the world's greatest Egyptologists. The life of Sir John Sinclair, father of the Statistical Accounts for Scotland, is recounted, as is the life of the man best known simply as Ross of Cowcaddens.The modern era is not forgotten with Ian Charles Scott, the New York-based artist and David Graham Scott, a documentary film maker.

    Price: 16.99 £ | Shipping*: 3.99 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 51.99 £ | Shipping*: 0.00 £
  • How does one come to be diverse, among diverse people?

    One comes to be diverse among diverse people by being open-minded, curious, and respectful of different cultures, backgrounds, and perspectives. It involves actively seeking out opportunities to learn from and engage with people from different walks of life, and being willing to step outside of one's comfort zone to embrace new experiences. Embracing diversity also requires a willingness to listen and empathize with others, and to recognize and appreciate the value that different perspectives bring to the table. Ultimately, being diverse among diverse people involves a commitment to inclusivity and a genuine desire to connect with and understand others.

  • Do you know anyone who is diverse? Are you diverse?

    Yes, I know several people who are diverse in terms of their cultural background, ethnicity, and life experiences. As for myself, I consider myself diverse as well, as I come from a multicultural background and have had the opportunity to live and work in different countries, exposing me to various perspectives and ways of life. I believe diversity is an important aspect of society and brings richness and depth to our interactions and understanding of the world.

  • What are diverse professions?

    Diverse professions refer to a wide range of occupations and careers that encompass various fields, industries, and areas of expertise. These professions can include roles in healthcare, education, technology, business, arts, and many others. Diverse professions also encompass a range of skill sets, qualifications, and levels of experience, reflecting the different talents and abilities of individuals in the workforce. Embracing diverse professions promotes inclusivity and equity in the job market, allowing for a more representative and dynamic workforce.

  • What are diverse relationships?

    Diverse relationships refer to connections between individuals that come from different backgrounds, cultures, or identities. These relationships can encompass a wide range of dynamics, including friendships, romantic partnerships, family connections, and professional collaborations. Embracing diverse relationships allows for the exchange of different perspectives, experiences, and values, ultimately fostering understanding, empathy, and inclusivity. It is important to recognize and celebrate the richness that diverse relationships bring to our lives and communities.

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  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 130.00 £ | Shipping*: 0.00 £
  • Diverse and Different
    Diverse and Different


    Price: 4.99 £ | Shipping*: 3.99 £
  • The Diverse Curriculum
    The Diverse Curriculum

    Positioning diversity in the curriculum is a complex task and knowing where to start is one the biggest challenges teachers face. This book is a dynamic guide for educators. Blending both theoretical insights and practical strategies, teachers are empowered to create curricula that celebrate the rich tapestry of global cultures and recognize the value of diverse sources of knowledge.Moreover, it delves into inspiring ways to ignite deep curiosity about the world, spanning the past, present, and future. Drawing on her 20 years’ experience in UK schools, Bennie Kara asks us to reflect on what we choose to teach and why.

    Price: 19.99 £ | Shipping*: 3.99 £
  • The Diverse Curriculum
    The Diverse Curriculum

    Positioning diversity in the curriculum is a complex task and knowing where to start is one the biggest challenges teachers face. This book is a dynamic guide for educators. Blending both theoretical insights and practical strategies, teachers are empowered to create curricula that celebrate the rich tapestry of global cultures and recognize the value of diverse sources of knowledge.Moreover, it delves into inspiring ways to ignite deep curiosity about the world, spanning the past, present, and future. Drawing on her 20 years’ experience in UK schools, Bennie Kara asks us to reflect on what we choose to teach and why.

    Price: 60.00 £ | Shipping*: 0.00 £
  • What does diverse parent mean?

    A diverse parent refers to a parent who comes from a variety of backgrounds, cultures, or experiences. This can include parents of different races, ethnicities, religions, socioeconomic statuses, or sexual orientations. Embracing diversity in parenting allows for a rich exchange of perspectives and values, which can benefit children by promoting open-mindedness, empathy, and understanding of different ways of life.

  • Do you know diverse professions?

    Yes, I am familiar with a wide range of professions across various industries. From healthcare professionals like doctors and nurses to technology experts such as software developers and data analysts, there are countless diverse professions that people pursue. I am constantly learning about new professions and the skills and knowledge required for each one.

  • What are simple and/or diverse topics for a research paper in the Marketing module?

    Simple topics for a research paper in the Marketing module could include the impact of social media on consumer behavior, the effectiveness of influencer marketing, or the role of packaging in influencing purchasing decisions. On the other hand, diverse topics could include the use of artificial intelligence in personalized marketing strategies, the ethical implications of targeted advertising, or the influence of cultural differences on global marketing campaigns. These topics offer a wide range of possibilities for research and analysis within the field of marketing.

  • Is your circle of friends diverse?

    Yes, my circle of friends is diverse. I have friends from different cultural backgrounds, ethnicities, and religions. We come from various walks of life and have different perspectives, which makes our conversations and interactions enriching and insightful. I value the diversity in my friendships as it allows me to learn and grow from the experiences and viewpoints of others.

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