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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Discrete Mathematics
Biggs' Discrete Mathematics has been a best-selling textbook since the first and revised editions were published in 1986 and 1990, respectively.This second edition has been developed in response to undergraduate course changes and changes in students' needs.New to this edition are chapters on statements and proof, logical framework, and natural numbers and the integers, in addition to updated chapters from the previous edition.The new chapters are presented at a level suitable for mathematics and computer science students seeking a first approach to this broad and highly relevant topic.Each chapter contains newly developed tailored exercises, and miscellaneous exercises are presented throughout, providing the student with over 1000 individual tailored exercises.This edition is accompanied by a website www.oup.com/mathematics/discretemath containing hints and solutions to all exercises presented in the text, providing an invaluable resource for students and lecturers alike.The book is carefully structured, coherent and comprehensive, and is the ideal text for students seeking a clear introduction to discrete mathematics, graph theory, combinatorics, number theory, coding theory and abstract algebra.
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Discrete Structures
The aim of this text is to introduce discrete mathematics to beginning students of mathematics or computer science.It does this by bringing some coherency into the seemingly incongruent subjects that compose discrete math, such as logic, set theory, algebra, and combinatorics.It emphasizes their theoretical foundations and illustrates proofs along the way.The book prepares readers for the analysis of algorithms by discussing asymptotic analysis and a discrete calculus for sums.The book also deduces combinatorial methods from the foundations that are laid out.Unlike other texts on this subject, there is a greater emphasis on foundational material that leads to a better understanding.To further assist the reader in grasping and practicing concepts, roughly 690 exercises are provided at various levels of difficulty.Readers are encouraged to study the examples in the text and solve as many of the exercises as possible. The text is intended for freshman or sophomore undergraduate students in mathematics, computer science, or similar majors.The assumed background is precalculus. The chapter dependency chart included is designed to help students, independent readers, and instructors follow a systematic path for learning and teaching the material, with the option to explore material in later chapters.
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Discrete Mathematics DeMYSTiFied
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. MULTIPLY your chances of understanding DISCRETE MATHEMATICSIf you're interested in learning the fundamentals of discrete mathematics but can't seem to get your brain to function, then here's your solution.Add this easy-to-follow guide to the equation and calculate how quickly you learn the essential concepts.Written by award-winning math professor Steven Krantz, Discrete Mathematics Demystified explains this challenging topic in an effective and enlightening way.You will learn about logic, proofs, functions, matrices, sequences, series, and much more.Concise explanations, real-world examples, and worked equations make it easy to understand the material, and end-of-chapter exercises and a final exam help reinforce learning. This fast and easy guide offers:Numerous figures to illustrate key concepts Sample problems with worked solutions Coverage of set theory, graph theory, and number theoryChapters on cryptography and Boolean algebra A time-saving approach to performing better on an exam or at workSimple enough for a beginner, but challenging enough for an advanced student, Discrete Mathematics Demystified is your integral tool for mastering this complex subject.
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eMarketing : Digital Marketing Strategy
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan.With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics.Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let’s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.Online resources include PowerPoint slides and a test bank.
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Discrete Mathematics for Computing
This book is a short, concise introduction to key mathematical ideas for computing students which develops their understanding of discrete mathematics and its application in computing.The topics are presented in a well defined, logical order that build upon each other and are constantly reinforced by worked examples.Reliance on students' previous mathematical experience is kept to a minimum, though some basic algebraic manipulation is required.This book is appropriate for CS and Math students in an undergraduate Discrete Math course.The content constitutes an accepted core of mathematics for computer scientists (for example, the formal methods used in computer science draw heavily on the discrete methematical concepts covered here, particularly logic, sets, relations and functions).Emphasis is placed on clear and careful explanations of basic ideas and on building confidence in developing mathematical competence through carefully selected exercises.All chapters conclude with short applications/case studies relevant to computing, which provide further motivation to engage with the mathematical ideas involved, and also demonstrate how the mathematics can be applied in a computing context.
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Interpreting Discrete Choice Models
In discrete choice models the relationships between the independent variables and the choice probabilities are nonlinear, depending on both the value of the particular independent variable being interpreted and the values of the other independent variables.Thus, interpreting the magnitude of the effects (the “substantive effects”) of the independent variables on choice behavior requires the use of additional interpretative techniques.Three common techniques for interpretation are described here: first differences, marginal effects and elasticities, and odds ratios.Concepts related to these techniques are also discussed, as well as methods to account for estimation uncertainty.Interpretation of binary logits, ordered logits, multinomial and conditional logits, and mixed discrete choice models such as mixed multinomial logits and random effects logits for panel data are covered in detail.The techniques discussed here are general, and can be applied to other models with discrete dependent variables which are not specifically described here.
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