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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Deviation
'Sometimes when you go astray and touch bottom, you finally come out on the other side'Lucie was brought up by bourgeois parents as a passionate young fascist.At the age of eighteen, the headstrong protagonist decides to volunteer in the Nazi labour camps in Germany.Wishing to disprove what she sees as the lies that are being told about Nazi-Fascism, she instead encounters the horrors of life there - and is changed completely.Shedding her identity, she joins a group of deportees being sent to Dachau concentration camp. She escapes the camp in October 1944, and wanders around a Germany devastated by allied bombardments.Then, in February 1945, while helping dig in rubble seeking to rescue survivors, a wall falls on her and she is left paralysed from the waist down. Translated into English for the first time, Deviation is an autobiographical novel about the repression of memory, and one woman's attempt to make sense of the hell she has lived through.
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Standard Deviation
‘I have rarely seen modern marriage reproduced so faithfully in print.It’s about love once the early romance has subsided.Hilarious’ Jojo Moyes, Woman and Home ‘Standard Deviation is a marvel’ Kate Atkinson ‘Addictive reading’ Mail on Sunday ‘A comic masterpiece’ Observer Graham’s second wife, Audra, is an unrestrained force of good nature.She talks non-stop through her epidural, labour and delivery, invites the doorman to move in and the eccentric members of their son’s Origami Club to Thanksgiving.When she decides to make friends with Elsbeth – Graham’s first wife and Audra’s polar opposite – Graham starts to wonder: how can anyone love two such different women? And did he make the right choice?
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Murder at Deviation Junction
A train hits a snow drift in the frozen Cleveland Hills.In the process of clearing the line a body is discovered, and so begins a dangerous case for struggling Edwardian railway detective, Jim Stringer.Jim's new investigation takes him to the mighty blast furnaces of Ironopolis, to Fleet Street in the company of a cynical reporter from The Railway Rover, and to a nightmarish spot in the Highlands.Jim's faltering career in the railway police hangs on whether he can solve the murder - but before long the pursuer becomes the pursued, and Jim finds himself fighting not just for his job, but for his very life as well.
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AI Deviation #1, #2
Review of YASUNAO TONE Ai Deviation #1: Prepare to have your musical boundaries pushed to the limit with YASUNAO TONE's latest experimental masterpiece, Ai Deviation #1. This album is a wild ride from start to finish, filled with glitchy beats, unexpected twists and turns, and a healthy dose of chaos. TONE's expert use of digital glitches and errors creates a truly unique listening experience that is both disorienting and exhilarating. Tracks like "Deviant Love" and "AI Revolution" showcase his ability to create beauty out of what may initially seem like chaos, with layers of distorted sound coming together to form a strangely cohesive whole. While this album definitely won't be for everyone, those willing to take the plunge into TONE's sonic world will be rewarded with a truly unforgettable listening experience. Ai Deviation #1 is a bold and boundary-pushing work that proves once again why YASUNAO TONE is a true pioneer in the world of experimental music. Review of YASUNAO TONE Ai Deviation #2: YASUNAO TONE continues his sonic exploration with Ai Deviation #2, a mind-bending follow-up to his previous release. This album picks up where its predecessor left off, diving even deeper into the world of glitchy beats and digital mayhem. Tracks like "Deviating Rhythms" and "Sound Waves of Chaos" showcase TONE's relentless creativity and ability to push the boundaries of what we think of as music. The sounds on this album are constantly evolving and shifting, keeping the listener on their toes and never quite sure what to expect next. While Ai Deviation #2 may not be the easiest listening experience, those willing to give it a chance will be rewarded with a truly immersive journey into the mind of one of experimental music's true visionaries. YASUNAO TONE has once again proven why he is a force to be reckoned with in the world
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Venom Vol. 2: Deviation
Dylan Brock, the new Venom, is in the fight of his life - and he may be init alone!As Dylan and his symbiote continue to learn to live together without Eddie Brock, the Life Foundation has activated a deadly new operative named the Spearhead!Dylan and Venom aren't the only ones dead in his sights - every single symbiote that they (and you!) have ever known and cared about is a target as well!Just days ago, Dylan thought his biggest problem was his father's preoccupation with running the symbiote hive as its King in Black.Now, Eddie is gone and the only vestige left of him is in Venom!But without Eddie's guidance, Dylan stands poised to fulfill his destiny, and give into the same darkness that his father once did...Collecting: Venom (2021) 6-10
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Deviation Volume One Deluxe CD
Benji B Presents Deviation Volume 1 is the first official mix and compilation by Benji B, BBC Radio 1 DJ and respected figurehead of the UK club scene.nbspThe 3CD compilation will be released on 16th December 2016 via Benjirsquos own label, Deviation Music.
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