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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Wittgenstein's Family Letters : Corresponding with Ludwig
    Wittgenstein's Family Letters : Corresponding with Ludwig

    Translated into English for the first time, the letters collected here bring to life one of the greatest thinkers of the twentieth century, Ludwig Wittgenstein. In letters written over forty years, we see how his ideas and relationships developed during his time as a prisoner of war, a school teacher, an architect and throughout his years at Cambridge.Always frank and often brutally honest, these letters between Wittgenstein, his brother Paul and his three sisters, Hermine, Margaret and Helene are filled with a familiarity and an intimacy.Now available in paperback with an updated introduction by editor, Brian McGuinness, the letters are accompanied by photographs and allow us to enter the bygone world of an extraordinary family, revealing a side of Wittgenstein we have never seen before.

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  • Anchorhold : Corresponding with Revelations of Divine Love
    Anchorhold : Corresponding with Revelations of Divine Love

    Anchorhold is a unique collection of letters concerning Julian of Norwich's Revelations of Divine Love, addressed to the writer herself.Through them, Kirsten Pinto Gfroerer explores the meaning of her own life and the transformation that studying and teaching this remarkable text can bring. Julian makes extreme claims about the love of God revealed in the crucified Christ.Her assertion that in love the human self can truly flourish and that in the end 'all shall be well, and all manner of things shall be well' is a hope-filled contradiction of much modern thought.Central to her theology are a series of meditations on the face and body of Christ, which both point to God's love and reveal something of the nature of human vocation.Gfroerer's search for meaning in Julian's text, eloquently expressed in this series of letters, involves the participation of her whole self, learning to inhabit the vision given to Julian.It is this search and participation that we are invited to join.

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  • What are corresponding veins?

    Corresponding veins are the veins that run parallel to a specific artery and are responsible for carrying deoxygenated blood back to the heart from the same area of the body supplied by that artery. These veins typically have a similar name to the artery they accompany, making it easier to identify their location and function. The relationship between corresponding veins and arteries is crucial for maintaining proper blood circulation and ensuring that oxygen-depleted blood is returned to the heart for reoxygenation.

  • What are corresponding drinks?

    Corresponding drinks are beverages that are typically paired with specific types of food to enhance the overall dining experience. These pairings are often based on the flavors and characteristics of the food and the drink, with the goal of complementing and balancing each other. For example, red wine is often paired with red meat, while white wine is often paired with seafood or poultry. Similarly, certain types of beer or cocktails may be recommended to accompany specific dishes.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

  • What are corresponding acids and bases?

    Corresponding acids and bases are pairs of substances that differ by a single proton (H+). An acid is a substance that can donate a proton, while a base is a substance that can accept a proton. When an acid donates a proton, it forms its corresponding base, and when a base accepts a proton, it forms its corresponding acid. For example, the corresponding acid to the base hydroxide ion (OH-) is water (H2O), and the corresponding base to the acid hydrogen chloride (HCl) is the chloride ion (Cl-).

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  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 51.99 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 130.00 £ | Shipping*: 0.00 £
  • Corresponding with Carlos : A Biography of Carlos Kleiber
    Corresponding with Carlos : A Biography of Carlos Kleiber

    Carlos Kleiber (1930-2004) was the greatest conductor of his generation.His reputation is legendary, and yet astonishingly, in his five decades on the podium, he conducted only 89 concerts, some 600 opera performances, and produced 12 recordings.How did someone who worked so little compared to his peers achieve so much?Between his relatively small output and well-known aversion to publicity, many came to regard Kleiber as reclusive and remote, bordering on unapproachable.But in 1989 a conducting student at Stanford University wrote him a letter, and an unusual thing occurred: the world-renowned conductor replied. And so began a 15-year correspondence, study, and friendship by mail. Drawing heavily on this decade-and-a-half exchange, Corresponding with Carlos is the first English-language biography of Kleiber ever written.Charles Barber offers unique insights into how Kleiber worked based on their long and detailed correspondence.This biography by one friend of another considers, among other matters, Kleiber's singular aesthetic, his playful and often erudite sense of humor, his reputation for perfectionism, his much-studied baton technique, and the famous concert and opera performances he conducted. Comic and compelling, Corresponding with Carlos explores the great conductor's musical lineage and the contemporary contexts in which he worked.It repudiates myths that inevitably crop up around genius and reflects on Kleiber's contribution to modern musical performance.This biography is ideal for musicians, scholars, and anyone with a special love of the great classical music tradition.

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  • Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry
    Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry

    A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war independent air force.Whether or not the United States Strategic Air Forces (USAAF) could perform to the hype of its interwar doctrine, Allied commanders based their rival approaches to victory in Europe on their differing views of independent airpower.However, there is an essential, yet overlooked facet to this story: commanders' convictions alone could not hold sway within the War Department, much less at the politically and bureaucratically charged meetings of the Combined Chiefs of Staff.The air commanders pressed their staffs for decision-quality assessments and photographic evidence to sell their arguments and project their progress.They needed informed targeting plans and objective post-raid reports as well as an air-intelligence enterprise to mature all-too-quickly out of interwar neglect.What they received--and Brian Vlaun explains--was a collision of organizational interests and leadership personalities that shaped Ira Eaker's command of the Eighth Air Force in 1943, the tumultuous air campaign over Germany, and the path of the post-war U.S.Air Force. As a result of the author's research through thousands of declassified files, Selling Schweinfurt examines the relationships between air-intelligence organizations and key decision-makers.His analysis spans from pre-war planning and doctrine development, through the Eighth Air Force's independent air campaign, and culminates with the formation of the United States Strategic Air Forces and its 1944 pre-invasion preparations.This book concludes that military organizations, if left unchecked, may adopt symbols and exaggerate claims to justify their own preferences and market their ideas in ways that mask their optimistic assumptions.In the case of the air campaign against Germany, both the four-engine bomber and specialized targets--like Schweinfurt's ball bearings--served as symbols and powerful marketing tools for the AAF and air intelligence, respectively.

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  • What is a corresponding basic acid?

    A corresponding basic acid is a substance that can accept a proton (H+) in a chemical reaction. It is the conjugate base of an acid, meaning it is formed when the acid loses a proton. For example, in the reaction between hydrochloric acid (HCl) and water, the chloride ion (Cl-) is the corresponding basic acid to the water molecule (H2O), as it can accept a proton to form hydrochloric acid.

  • What are corresponding acid-base pairs?

    Corresponding acid-base pairs are two substances that differ by a proton. An acid is a substance that can donate a proton, while a base is a substance that can accept a proton. When an acid donates a proton, it forms its corresponding base, and when a base accepts a proton, it forms its corresponding acid. Examples of corresponding acid-base pairs include HCl/Cl-, H2O/OH-, and NH4+/NH3.

  • What is a corresponding redox pair?

    A corresponding redox pair consists of two species, one being oxidized and the other being reduced. These species are involved in a redox reaction where one species loses electrons (oxidized) and the other gains electrons (reduced). The oxidized species is called the reducing agent, while the reduced species is called the oxidizing agent. The two species in a corresponding redox pair have opposite charges and are involved in maintaining the balance of electrons in a chemical reaction.

  • What corresponding size does age have?

    Age typically corresponds to the level of maturity, experience, and knowledge a person has acquired over time. As individuals age, they tend to gain more wisdom, perspective, and skills, which can influence their decision-making and behavior. Age can also be correlated with physical changes and health conditions, as well as societal expectations and roles.

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