Products related to Conflict:
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Conflict Management in Digital Business : New Strategy and Approach
Today's business world is under constant digital threats that can cause unpredictable damage and weaken the competitiveness of businesses.With digital transformation risks and cyber-attacks increased by extraordinary situations such as the recent pandemic, new approaches are needed in the management of these emerging digital conflicts to develop sustainable business strategies and become a robust business of the future. Conflict Management in Digital Business: New Strategy and Approach is a pioneering and innovative guide in the context of digital conflicts in the value chain of businesses and on digital conflicts in business management and strategy.Conflict management is discussed in the context of issues of production and planning, logistics, marketing, procurement, technology development, human resource management, and business infrastructure.Sectoral issues with conflicting businesses, organizational behavior, digital sustainability, cyber business management, cyber-attack, and cyberwarfare strategies for businesses are discussed in detail to bring crucial principles in the context of management and strategy to all businesses that desire to be a business of the future. Providing readers with a unique guide of how businesses can achieve resilience to digital conflict, Conflict Management in Digital Business helps prepare for unexpected situations such as pandemics, to maintain competitive advantage, and illuminating pathways to turn conflicts caused by extraordinary situations into opportunities.
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Getting to the Heart of Conflict: A Framework for Constructive Conflict Engagement
This book discusses the challenges we all face in getting to the heart of conflict and responding appropriately. Based on 40 years of experience as a conflict intervener, researcher, and teacher, this book will distill the essence of the most important challenges we face when dealing with serious conflict—whether in our own lives, in our professional work or as citizens of the world.The premise underlying this effort is that disputants and interveners alike are drawn to focus on the superficial manifestations of conflict rather than on its essence.Over time this response does not move us forward and often leads to the perpetuation of conflict. This is a particularly important challenge in our divided and increasingly polarized political culture and a sub theme of this book will address how the tools of conflict analysis and intervention can be used to address our cultural and political differences. This book discusses seven main challenges and presents practical approaches for dealing with them, illustrated with real-life examples.This book does not just call for a deeper and more comprehensive approach to conflict but presents a clear and usable framework for doing so.
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What is the difference between an evaluation conflict, a relationship conflict, and a distribution conflict?
An evaluation conflict arises when there are differing opinions on the quality or effectiveness of work or ideas. This type of conflict is focused on the merit of the work itself. Relationship conflicts, on the other hand, involve interpersonal tensions and issues between individuals, often unrelated to the work itself. Distribution conflicts occur when there are disagreements over the allocation of resources, such as money, time, or responsibilities. Each type of conflict requires different approaches and strategies for resolution.
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What is the difference between interrole conflict and intrarole conflict?
Interrole conflict occurs when the expectations of different roles a person holds are in conflict with each other. For example, a person may experience interrole conflict when the demands of their work role conflict with the demands of their family role. On the other hand, intrarole conflict occurs when the expectations within a single role are in conflict with each other. For instance, a manager may experience intrarole conflict when they are torn between being supportive and being assertive with their team members. In summary, interrole conflict involves conflicts between different roles, while intrarole conflict involves conflicts within a single role.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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What is the difference between a conflict and a social conflict?
A conflict is a general term that refers to any disagreement or struggle between two or more parties. It can be personal, professional, or societal in nature. On the other hand, a social conflict specifically refers to a disagreement or struggle between different social groups or classes within a society. Social conflicts often involve issues related to power, resources, and social inequality, and they can have a significant impact on the functioning of a society as a whole.
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry
A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war independent air force.Whether or not the United States Strategic Air Forces (USAAF) could perform to the hype of its interwar doctrine, Allied commanders based their rival approaches to victory in Europe on their differing views of independent airpower.However, there is an essential, yet overlooked facet to this story: commanders' convictions alone could not hold sway within the War Department, much less at the politically and bureaucratically charged meetings of the Combined Chiefs of Staff.The air commanders pressed their staffs for decision-quality assessments and photographic evidence to sell their arguments and project their progress.They needed informed targeting plans and objective post-raid reports as well as an air-intelligence enterprise to mature all-too-quickly out of interwar neglect.What they received--and Brian Vlaun explains--was a collision of organizational interests and leadership personalities that shaped Ira Eaker's command of the Eighth Air Force in 1943, the tumultuous air campaign over Germany, and the path of the post-war U.S.Air Force. As a result of the author's research through thousands of declassified files, Selling Schweinfurt examines the relationships between air-intelligence organizations and key decision-makers.His analysis spans from pre-war planning and doctrine development, through the Eighth Air Force's independent air campaign, and culminates with the formation of the United States Strategic Air Forces and its 1944 pre-invasion preparations.This book concludes that military organizations, if left unchecked, may adopt symbols and exaggerate claims to justify their own preferences and market their ideas in ways that mask their optimistic assumptions.In the case of the air campaign against Germany, both the four-engine bomber and specialized targets--like Schweinfurt's ball bearings--served as symbols and powerful marketing tools for the AAF and air intelligence, respectively.
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
Price: 29.99 £ | Shipping*: 0.00 £
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What is the difference between an intrarole conflict and an interrole conflict?
Intrarole conflict occurs when an individual experiences conflicting demands within a single role, such as when a manager is torn between two equally important tasks. On the other hand, interrole conflict arises when there are conflicting demands between different roles an individual occupies, like when a person struggles to balance their responsibilities as a parent and as an employee. Essentially, intrarole conflict involves conflicts within a specific role, while interrole conflict involves conflicts between different roles.
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What is the difference between marketing measures and marketing strategy?
Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.
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What is the relationship between marketing tools and marketing strategy?
Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.
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What is a friendship conflict?
A friendship conflict is a disagreement or dispute between friends that can arise from various sources such as miscommunication, differing expectations, jealousy, or betrayal. These conflicts can cause tension, hurt feelings, and strain the relationship between friends. Resolving friendship conflicts requires open and honest communication, empathy, and a willingness to understand each other's perspectives in order to find a mutually agreeable solution.
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