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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

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  • Compassion (&) Conviction – The AND Campaign`s Guide to Faithful Civic Engagement
    Compassion (&) Conviction – The AND Campaign`s Guide to Faithful Civic Engagement

    Christian Book Award (R) program Outreach Resource of the Year Have you ever felt too progressive for conservatives, but too conservative for progressives?Too often, political questions are framed in impossible ways for the faithful Christian: we're forced to choose between social justice and biblical values, between supporting women and opposing abortion.As a result, it's easy for Christians to grow disillusioned with civic engagement or fall back into tribal extremes.This state of affairs has damaged Christian public witness and divided the church.The authors of this book represent the AND Campaign, which exists to educate and organize Christians for faithful civic and cultural engagement.They insist that not only are we called to love our neighbors through the political process but also that doing so requires us to transcend the binary way the debates are usually framed.In simple, understandable language, they lay out the biblical case for political engagement and help Christians navigate the complex world of politics with integrity, from political messaging and the politics of race to protests, advocacy, and more.The book includes a study guide for classroom use and group discussion.When we understand our civic engagement as a way to obey Christ's call to love our neighbor, we see that it is possible to engage the political process with both love and truth-compassion and conviction.

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  • The Compassion Fatigue Workbook : Creative Tools for Transforming Compassion Fatigue and Vicarious Traumatization
    The Compassion Fatigue Workbook : Creative Tools for Transforming Compassion Fatigue and Vicarious Traumatization

    The Compassion Fatigue Workbook is a lifeline for any helping professional facing the physical and emotional exhaustion that can shadow work in the helping professions.Since 2001 the activities in this Workbook have helped thousands of helpers in the fields of healthcare, community mental health, correctional services, education, and the military.In addition to a comprehensive description of compassion fatigue and vicarious traumatization, The Compassion Fatigue Workbook leads the reader through experiential activities designed to target specific areas in their personal and professional lives.It provides concrete strategies to help the reader develop a personalized plan for identifying and transforming compassion fatigue and vicarious traumatization. Topics covered include:understanding compassion fatigue and vicarious traumasymptom checklisttargeting areas for strategic planningunderstanding warning signsassessing contributing factorsevaluating self-careidentifying triggerssolutions: personal, professional and organizational strategies.

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  • What is compassion?

    Compassion is the ability to understand and empathize with the suffering of others, and to take action to alleviate that suffering. It involves a deep sense of caring and a desire to help others in need, without judgment or expectation of anything in return. Compassion is rooted in kindness, empathy, and a genuine concern for the well-being of others, and it often leads to acts of kindness and support for those who are struggling.

  • Compassion or Love?

    Compassion and love are both important emotions, but they serve different purposes. Compassion is the ability to understand and empathize with someone's suffering, and it often leads to acts of kindness and support. Love, on the other hand, is a deep emotional attachment and affection for someone, often leading to a desire for their happiness and well-being. While both are valuable, compassion can be seen as a precursor to love, as it involves understanding and caring for others without necessarily having a personal connection. Ultimately, both compassion and love are essential for creating a caring and supportive community.

  • What does compassion mean?

    Compassion is the ability to feel empathy and show kindness towards others who are suffering or in need. It involves understanding and caring for others' well-being, even if we may not fully understand their experiences. Compassion motivates us to take action to alleviate the suffering of others and to offer support and comfort in times of difficulty. It is a fundamental aspect of human connection and can help foster a sense of community and understanding among individuals.

  • Is compassion a weakness?

    Compassion is not a weakness, but rather a strength. It shows empathy, understanding, and kindness towards others, which are important qualities in building strong relationships and fostering a sense of community. Compassion can lead to positive outcomes, such as increased trust, cooperation, and support from others. It takes courage and strength to show compassion, as it requires vulnerability and a willingness to connect with others on a deeper level.

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  • Courageous Compassion
    Courageous Compassion


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  • Mindful Compassion
    Mindful Compassion

    Based on the latest work from Professor Paul Gilbert OBE, bestselling author of The Compassionate Mind, and Buddhist expert Choden. Professor Gilbert has spent the past twenty years developing a new therapy called Compassion-Focused Therapy (CFT) which has an gained international following.In recent years, mindfulness is being used increasingly to treat common mental health problems such as depression, stress and stress-related insomnia. In this ground-breaking new book, Professor Gilbert, along with his co-author Choden, combines the best of Compassion-Focused Therapy with the most effective mindfulness techniques.The result is an extremely effective approach to overcoming everyday emotional and psychological problems and improving one's sense of wellbeing.

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  • The Neuroscience of Empathy, Compassion, and Self-Compassion
    The Neuroscience of Empathy, Compassion, and Self-Compassion

    The Neuroscience of Empathy, Compassion, and Self-Compassion provides contemporary perspectives on the three related domains of empathy, compassion and self-compassion (ECS).It informs current research, stimulates further research endeavors, and encourages continued and creative philosophical and scientific inquiry into the critical societal constructs of ECS.Examining the growing number of electrocortical (EEG Power Spectral, Coherence, Evoked Potential, etc.) studies and the sizeable body of exciting neuroendocrine research (e.g., oxytocin, dopamine, etc.) that have accumulated over decades, this reference is a unique and comprehensive approach to empathy, compassion and self-compassion.

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  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

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  • Can compassion be inappropriate?

    Compassion can be inappropriate in certain situations, such as when it enables harmful behavior or perpetuates a cycle of dependency. For example, giving money to someone with a substance abuse problem may seem compassionate, but it can actually enable their addiction. Additionally, showing compassion to someone who has caused harm without holding them accountable for their actions can be inappropriate. It's important to consider the broader impact of our compassion and ensure that it is truly helpful and supportive in the long run.

  • How does compassion arise?

    Compassion arises from a deep sense of empathy and understanding towards others' suffering or difficulties. It involves recognizing the shared human experience and a desire to alleviate the pain or hardship of others. Compassion is often cultivated through personal experiences of receiving kindness and support, as well as through practicing mindfulness and actively engaging in acts of kindness and generosity towards others. It can also be fostered through education, cultural values, and social norms that emphasize the importance of caring for others.

  • Can animals feel compassion?

    Animals are capable of displaying behaviors that can be interpreted as compassion. For example, there have been instances of animals showing empathy towards others in distress, such as comforting a fellow animal that is injured or in pain. While animals may not experience compassion in the same way humans do, their ability to show care and concern for others suggests that they are capable of feeling a form of compassion.

  • Can one unlearn compassion?

    It is unlikely that one can completely unlearn compassion, as it is a fundamental aspect of human nature. However, external factors such as trauma, negative experiences, or societal influences can suppress or diminish one's ability to express compassion. With self-awareness, introspection, and intentional effort, it is possible to reawaken and nurture one's capacity for compassion. Through practices such as empathy-building, mindfulness, and engaging in acts of kindness, individuals can cultivate and strengthen their compassionate nature.

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