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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 51.99 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

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  • What are state variables in a digital circuit?

    State variables in a digital circuit are the variables that represent the current state or condition of the circuit. They store information about the circuit's current state, such as whether a particular signal is high or low, or whether a specific component is activated or deactivated. State variables are essential for digital circuits to perform sequential logic operations, as they allow the circuit to remember past states and make decisions based on that information. Examples of state variables in digital circuits include flip-flop outputs, register contents, and memory cell states.

  • Which terms go together: doorbell circuit, push button, series circuit, parallel circuit, and circuit? Or circuit?

    The terms that go together are doorbell circuit, push button, and series circuit. In a doorbell circuit, the push button is used to complete the series circuit, allowing the current to flow and ring the doorbell. A parallel circuit, on the other hand, would not be suitable for a doorbell circuit as it would not allow the doorbell to ring when the push button is pressed.

  • Which terms go together: bell circuit, push button, series circuit, parallel circuit, and circuit? Or circuit?

    The terms that go together are bell circuit, push button, series circuit, parallel circuit, and circuit. A bell circuit typically involves a push button to activate the bell, which can be part of either a series or parallel circuit. The term "circuit" is a general term that can refer to any closed loop through which an electric current can flow, encompassing both series and parallel circuits.

  • How do you develop a circuit for digital technology?

    To develop a circuit for digital technology, you first need to define the requirements and specifications of the circuit. Next, you would design the circuit using software tools such as CAD programs to create a schematic diagram. Then, you would simulate the circuit to ensure it functions correctly and meets the desired specifications. Finally, you would prototype the circuit on a breadboard or PCB to test its functionality in a real-world setting before moving on to mass production.

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  • The Creative Circuit
    The Creative Circuit

    An exploration of the weight of history and the demand for originality on the contemporary artist, written by one of India’s best-known artists. What conception does a modern artist or critic have of contemporary art activity?How do modern artists react to their environment and cultural inheritance? And what general norms of achievement can we think of in the highly heterogeneous art scene of today?In Creative Circuit, K. G. Subramanyan, one of India's most celebrated artists, draws upon his considerable experience as a practicing artist and theoretician to engage with these concerns from a modern Indian perspective. Through a series of five lectures, Subramanyan critically examines key concepts such as modernity, eclecticism, and nostalgia, which have become integral to contemporary art discourse.He provocatively questions the perceptions, illusions, and emotional motivations driving artistic expression in today's heterogeneous art scene, prompting readers to reconsider established norms of achievement in the context of evolving artistic practices.With over one hundred color illustrations complementing Subramanyan's insightful discourse, Creative Circuit offers a visually engaging exploration of the interplay between tradition and innovation in contemporary art. Subramanyan played a pivotal role in shaping India’s artistic identity after Independence.Mani-da, as he was fondly called, seamlessly blended elements of modernism with folk expression in his works, spanning paintings, murals, sculptures, prints, set designs, and toys.Beyond his visual artistry, his writings have laid a solid foundation for understanding the demands of art on the individual.In the year of his centenary, Seagull is proud to publish his writings in special new editions.

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  • Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry
    Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry

    A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war independent air force.Whether or not the United States Strategic Air Forces (USAAF) could perform to the hype of its interwar doctrine, Allied commanders based their rival approaches to victory in Europe on their differing views of independent airpower.However, there is an essential, yet overlooked facet to this story: commanders' convictions alone could not hold sway within the War Department, much less at the politically and bureaucratically charged meetings of the Combined Chiefs of Staff.The air commanders pressed their staffs for decision-quality assessments and photographic evidence to sell their arguments and project their progress.They needed informed targeting plans and objective post-raid reports as well as an air-intelligence enterprise to mature all-too-quickly out of interwar neglect.What they received--and Brian Vlaun explains--was a collision of organizational interests and leadership personalities that shaped Ira Eaker's command of the Eighth Air Force in 1943, the tumultuous air campaign over Germany, and the path of the post-war U.S.Air Force. As a result of the author's research through thousands of declassified files, Selling Schweinfurt examines the relationships between air-intelligence organizations and key decision-makers.His analysis spans from pre-war planning and doctrine development, through the Eighth Air Force's independent air campaign, and culminates with the formation of the United States Strategic Air Forces and its 1944 pre-invasion preparations.This book concludes that military organizations, if left unchecked, may adopt symbols and exaggerate claims to justify their own preferences and market their ideas in ways that mask their optimistic assumptions.In the case of the air campaign against Germany, both the four-engine bomber and specialized targets--like Schweinfurt's ball bearings--served as symbols and powerful marketing tools for the AAF and air intelligence, respectively.

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  • Digital Marketing Strategy : An Integrated Approach to Online Marketing
    Digital Marketing Strategy : An Integrated Approach to Online Marketing

    Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

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  • Guerrilla Film Marketing : The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers
    Guerrilla Film Marketing : The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

    Create an irresistible brand image and build an audience of loyal and engaged fans…Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process.Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G.Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources.A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

    Price: 34.99 £ | Shipping*: 0.00 £
  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

  • Which circuit is meant: parallel circuit or series circuit?

    The circuit that is meant depends on the context of the question or problem being discussed. A parallel circuit is one where the components are connected in a way that allows the current to have multiple paths to flow through. A series circuit is one where the components are connected in a single path, so the current flows through each component in sequence. It is important to determine whether the question is referring to a parallel circuit or a series circuit in order to provide the correct answer or solution.

  • How are calculations for circuit analysis in digital technology performed?

    Calculations for circuit analysis in digital technology are performed using Boolean algebra and logic gates. Boolean algebra is used to represent the logical relationships between inputs and outputs in a digital circuit. Logic gates, such as AND, OR, and NOT gates, are then used to implement these logical relationships in the circuit. By applying Boolean algebra and using logic gates, engineers can analyze and design digital circuits to ensure proper functionality and performance.

  • What is the difference between marketing measures and marketing strategy?

    Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.

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