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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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How can diamond drill bits be used to redesign engagement rings?
Diamond drill bits can be used to redesign engagement rings by allowing for the removal of existing gemstones and settings without damaging the ring. This enables the jeweler to create a new design by adding different gemstones or changing the arrangement of stones. The precision of diamond drill bits ensures that the modifications are done with accuracy and care, resulting in a beautifully redesigned engagement ring. Additionally, diamond drill bits can be used to resize rings or make other adjustments to the band.
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How can diamond drill bits be used for redesigning engagement rings?
Diamond drill bits can be used to carefully remove and replace diamonds or gemstones in an engagement ring. They can also be used to create intricate designs or patterns on the metal band of the ring. Additionally, diamond drill bits can be used to resize the ring by drilling additional holes for a better fit. Overall, diamond drill bits offer precision and control when making modifications to engagement rings.
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What is the color depth of 10 bits or 8 bits?
The color depth of 10 bits allows for 1,024 shades of red, green, and blue, resulting in a total of over a billion possible colors. This high color depth is often used in professional photography and video editing to capture and display a wide range of colors and details. On the other hand, the color depth of 8 bits allows for 256 shades of red, green, and blue, resulting in a total of over 16 million possible colors. This lower color depth is commonly used in consumer electronics and computer displays, providing a good balance between color accuracy and file size.
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Which material for bits?
When choosing a material for bits, it is important to consider the type of work being done and the desired durability. For general-purpose drilling, high-speed steel (HSS) bits are a popular choice due to their versatility and affordability. For more demanding applications or harder materials, cobalt steel or carbide-tipped bits may be preferred for their increased hardness and heat resistance. Ultimately, the best material for bits will depend on the specific requirements of the job at hand.
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Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry
A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war independent air force.Whether or not the United States Strategic Air Forces (USAAF) could perform to the hype of its interwar doctrine, Allied commanders based their rival approaches to victory in Europe on their differing views of independent airpower.However, there is an essential, yet overlooked facet to this story: commanders' convictions alone could not hold sway within the War Department, much less at the politically and bureaucratically charged meetings of the Combined Chiefs of Staff.The air commanders pressed their staffs for decision-quality assessments and photographic evidence to sell their arguments and project their progress.They needed informed targeting plans and objective post-raid reports as well as an air-intelligence enterprise to mature all-too-quickly out of interwar neglect.What they received--and Brian Vlaun explains--was a collision of organizational interests and leadership personalities that shaped Ira Eaker's command of the Eighth Air Force in 1943, the tumultuous air campaign over Germany, and the path of the post-war U.S.Air Force. As a result of the author's research through thousands of declassified files, Selling Schweinfurt examines the relationships between air-intelligence organizations and key decision-makers.His analysis spans from pre-war planning and doctrine development, through the Eighth Air Force's independent air campaign, and culminates with the formation of the United States Strategic Air Forces and its 1944 pre-invasion preparations.This book concludes that military organizations, if left unchecked, may adopt symbols and exaggerate claims to justify their own preferences and market their ideas in ways that mask their optimistic assumptions.In the case of the air campaign against Germany, both the four-engine bomber and specialized targets--like Schweinfurt's ball bearings--served as symbols and powerful marketing tools for the AAF and air intelligence, respectively.
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
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Guerrilla Film Marketing : The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers
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What are cordless drill bits?
Cordless drill bits are the attachments used with cordless drills to bore holes into various materials such as wood, metal, plastic, and masonry. They come in a variety of shapes and sizes to accommodate different drilling needs. Cordless drill bits are designed to be used with cordless drills, which are powered by rechargeable batteries, providing the convenience of mobility and portability for drilling tasks.
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What are bits and bytes?
Bits and bytes are units of digital information used in computing. A bit is the smallest unit of data and can have a value of either 0 or 1. A byte is a group of 8 bits, and it is the standard unit for measuring data storage and transmission. Bytes are used to represent characters, numbers, and other types of data in computer systems.
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Why do some commands occupy 16 bits in main memory while others occupy 32 bits?
Some commands occupy 16 bits in main memory because they are simpler instructions that require fewer bits to encode their operation and operands. On the other hand, commands that occupy 32 bits are more complex and may require additional bits to encode more detailed operations or larger operands. The choice of the number of bits for a command is typically determined by the complexity of the instruction set architecture and the trade-off between the number of available instructions and the size of each instruction.
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Can qubits be converted into bits?
Yes, qubits can be converted into bits. A qubit is a quantum bit, which can exist in multiple states at the same time due to the principles of quantum superposition and entanglement. However, when a measurement is made on a qubit, it collapses into a classical bit, taking on a definite value of 0 or 1. This process of converting a qubit into a classical bit is essential for extracting information from a quantum computer and interfacing with classical computing systems.
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