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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • Approval
    Approval

    Approval follows would-be parents David and Cici through a series of forays into the past as they go through the motions of applying to adopt a child.Their story builds a picture of hope, vulnerability and fear as David is put under intense and intrusive scrutiny during their battle against faceless bureaucracy.From family background and early experiences to adult relationships, he is forced to revisit uncomfortable – sometimes painful – episodes, in the hope of meeting the authority’s requirements.Confronting a lonely, difficult and uncertain path to family life, Approval is a brave novel told from a perspective rarely explored in fiction: a man’s response to a couple’s infertility.Approval follows would-be parents David and Cici through a series of forays into the past as they go through the motions of applying to adopt a child.

    Price: 9.99 £ | Shipping*: 3.99 £
  • Approval Addiction
    Approval Addiction

    'There is an epidemic of insecurity in our society today.Many people are insecure and feel bad about themselves, which steals their joy and causes major problems in all their relationships.''The good news is that there is a cure for the approval addiction!'APPROVAL ADDICTION asks why so many of us have an overwhelming need for acceptance from the wider world - and provides the key to breaking free from this addiction. Joyce Meyer's groundbreaking book, now available with a new look for the B-format edition:· Demonstrates that you can accept who you are· Identifies the cause of our addictive need for approval· Helps you to be released from the chains of past· Guides you through steps to break the pattern for the futureJoyce writes from raw, personal knowledge of how insecurity and low self-esteem - stemming in her case from damaging childhood experiences - can leave us feeling constantly frustrated and lacking real peace or joy.It was through embracing the knowledge that she is unconditionally loved by God that she found inner security and the power to live her life to her full potential.

    Price: 14.99 £ | Shipping*: 3.99 £
  • Should the approval for foreign representatives fall if they want to campaign in Germany?

    No, the approval for foreign representatives should not automatically fall if they want to campaign in Germany. It is important to uphold the principles of free speech and open political discourse, and allowing foreign representatives to campaign in Germany can contribute to a more diverse and informed public debate. However, there should be regulations in place to ensure that foreign representatives adhere to German laws and do not interfere in the country's internal affairs. It is important to strike a balance between allowing foreign representatives to engage in political activities and protecting the sovereignty of the host country.

  • What is the approval 2?

    Approval 2 is a process or stage in which a project, proposal, or plan is reviewed and authorized by a higher authority or governing body. This approval is typically the second level of authorization, following an initial review and approval process. It signifies that the project or proposal has met certain criteria and is ready to move forward to the next phase of implementation.

  • What is a temporary approval?

    A temporary approval is a provisional authorization granted for a limited period of time. It allows an individual or entity to engage in a certain activity or obtain a specific benefit on a temporary basis until a permanent approval or decision is made. Temporary approvals are often used in situations where a full review or assessment is still ongoing, or when there is a need for immediate action or relief. Once the temporary approval period expires, a final decision or approval is typically required.

  • What is the approval period?

    The approval period refers to the length of time it takes for a request, application, or proposal to be reviewed and approved by the relevant authorities. This period can vary depending on the complexity of the request and the specific processes involved. It is important for individuals or organizations to be aware of the approval period so they can plan accordingly and manage their expectations.

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  • Drugs : From Discovery to Approval
    Drugs : From Discovery to Approval

    The third edition of this best-selling book continues to offer a user-friendly, step-by-step introduction to all the key processes involved in bringing a drug to the market, including the performance of pre-clinical studies, the conduct of human clinical trials, regulatory controls, and even the manufacturing processes for pharmaceutical products. Concise and easy to read, Drugs: From Discovery to Approval, Third Edition quickly introduces basic concepts, then moves on to discuss target selection and the drug discovery process for both small and large molecular drugs.The third edition incorporates the latest developments and updates in the pharmaceutical community, provides more comprehensive coverage of topics, and includes more materials and case studies suited to college and university use.Biotechnology is a dynamic field with changes across R&D, clinical trials, manufacturing and regulatory processes, and the third edition of the text provides timely updates for those in this rapidly growing field.

    Price: 83.95 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 51.99 £ | Shipping*: 0.00 £
  • Digital Marketing : Strategy, Planning & Disruption
    Digital Marketing : Strategy, Planning & Disruption

    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.

    Price: 130.00 £ | Shipping*: 0.00 £
  • Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry
    Selling Schweinfurt : Targeting Assessment and Marketing in the Air Campaign Against German Industry

    A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war independent air force.Whether or not the United States Strategic Air Forces (USAAF) could perform to the hype of its interwar doctrine, Allied commanders based their rival approaches to victory in Europe on their differing views of independent airpower.However, there is an essential, yet overlooked facet to this story: commanders' convictions alone could not hold sway within the War Department, much less at the politically and bureaucratically charged meetings of the Combined Chiefs of Staff.The air commanders pressed their staffs for decision-quality assessments and photographic evidence to sell their arguments and project their progress.They needed informed targeting plans and objective post-raid reports as well as an air-intelligence enterprise to mature all-too-quickly out of interwar neglect.What they received--and Brian Vlaun explains--was a collision of organizational interests and leadership personalities that shaped Ira Eaker's command of the Eighth Air Force in 1943, the tumultuous air campaign over Germany, and the path of the post-war U.S.Air Force. As a result of the author's research through thousands of declassified files, Selling Schweinfurt examines the relationships between air-intelligence organizations and key decision-makers.His analysis spans from pre-war planning and doctrine development, through the Eighth Air Force's independent air campaign, and culminates with the formation of the United States Strategic Air Forces and its 1944 pre-invasion preparations.This book concludes that military organizations, if left unchecked, may adopt symbols and exaggerate claims to justify their own preferences and market their ideas in ways that mask their optimistic assumptions.In the case of the air campaign against Germany, both the four-engine bomber and specialized targets--like Schweinfurt's ball bearings--served as symbols and powerful marketing tools for the AAF and air intelligence, respectively.

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  • What is the approval notice?

    The approval notice is an official document issued by a governing body or organization to confirm that a request, application, or petition has been approved. It serves as proof that the requested action has been granted and provides details on the terms and conditions of the approval. The approval notice is typically sent to the individual or entity who submitted the request, informing them of the decision and any next steps that may be required.

  • What is a pre-approval?

    A pre-approval is a preliminary evaluation by a lender to determine if a borrower qualifies for a mortgage loan. It involves the lender reviewing the borrower's credit, income, and financial documents to assess their ability to repay the loan. A pre-approval gives the borrower an idea of how much they can afford to borrow and provides a more solid understanding of their budget when shopping for a home. It also signals to sellers that the borrower is a serious and qualified buyer.

  • Why does seed require approval?

    Seeds require approval because they have the potential to introduce new plant varieties, diseases, or pests into an ecosystem. Approval ensures that the seeds are safe for cultivation and consumption, and that they meet certain quality standards. Additionally, approval helps to regulate the trade and distribution of seeds, ensuring that they are properly labeled and documented. This helps to protect the environment, agriculture, and consumers from potential risks associated with the introduction of new seeds.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

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