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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Effective Altruism : An Introduction
As the world faces increasingly complex problems – from pandemics to global poverty and climate change – how do we decide where to concentrate our efforts and resources to do the most good possible?Effective altruism offers a way to do just that, focusing on evidence and rational arguments to identify crucial issues and the most impactful ways of solving them. In this new book, philosopher Jacob Bauer cuts through the uncritical hype and wholesale dismissal around effective altruism to offer a balanced overview of this movement’s core concepts and approaches to “doing good better.” With examples spanning malaria-preventing bed nets to the dangers of AI, he illuminates how effective altruism is addressing some of the world’s most pressing problems, all the while acknowledging its real limitations and showcasing its immense promise. Whether you are a skeptic or a new adherent seeking to understand the philosophy and community of effective altruism, this book is the definitive guide.
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Effective Altruism : An Introduction
As the world faces increasingly complex problems – from pandemics to global poverty and climate change – how do we decide where to concentrate our efforts and resources to do the most good possible?Effective altruism offers a way to do just that, focusing on evidence and rational arguments to identify crucial issues and the most impactful ways of solving them. In this new book, philosopher Jacob Bauer cuts through the uncritical hype and wholesale dismissal around effective altruism to offer a balanced overview of this movement’s core concepts and approaches to “doing good better.” With examples spanning malaria-preventing bed nets to the dangers of AI, he illuminates how effective altruism is addressing some of the world’s most pressing problems, all the while acknowledging its real limitations and showcasing its immense promise. Whether you are a skeptic or a new adherent seeking to understand the philosophy and community of effective altruism, this book is the definitive guide.
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What is altruism?
Altruism is the selfless concern for the well-being of others. It involves acting in ways that benefit others without expecting anything in return. Altruistic actions are motivated by a genuine desire to help others and make a positive impact on their lives. This can include acts of kindness, generosity, and compassion towards others, even at the expense of one's own well-being.
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Is there altruism?
Altruism is the belief in or practice of selfless concern for the well-being of others. While some argue that true altruism does not exist because all actions are ultimately self-serving, others believe that genuine altruism is possible. There are numerous examples of people performing acts of kindness and generosity without any expectation of personal gain, suggesting that altruism does indeed exist. Ultimately, the debate over the existence of altruism is complex and may depend on one's perspective and interpretation of human behavior.
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What exactly is altruism?
Altruism is the selfless concern for the well-being of others, often leading to acts of kindness and generosity without expecting anything in return. It involves putting the needs and interests of others before one's own, with the intention of benefiting them. Altruistic behavior can range from simple acts of kindness, such as helping a stranger in need, to more significant sacrifices made for the greater good of society.
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What is better: Egoism or Altruism?
The debate between egoism and altruism is a complex one, as both have their own merits. Egoism emphasizes self-interest and the pursuit of one's own happiness and well-being, while altruism focuses on selflessness and concern for the welfare of others. Ultimately, a balance of both may be the most beneficial approach, as it is important to take care of oneself while also considering the needs and well-being of others. In certain situations, egoism may be more appropriate, while in others, altruism may be the better choice. It is important to consider the context and the potential impact on oneself and others when deciding which approach to prioritize.
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Altruism : The Science and Psychology of Kindness
The concern for the well-being of others could be the saving grace of the 21st century.Matthieu Ricard's Altruism, an erudite, brilliantly ranging synthesis of philosophy, psychology and ages old wisdom, is a radical call to kindness, which has the potential as a new global movement to answer the biggest problems of our time: the economy in the short term, life satisfaction in the mid-term, and the environment in the long term.As the faultlines of inequality and nationalism leave us ever more divided, Ricard challenges us to be better people - and in the process, make the world a better place.
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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Humanitarian Fictions : Africa, Altruism, and the Narrative Imagination
Humanitarianism has a narrative problem. Far too often, aid to Africa is envisioned through a tale of Western heroes saving African sufferers.While labeling white savior narratives has become a familiar gesture, it doesn’t tell us much about the story as story.Humanitarian Fictions aims to understand the workings of humanitarian literature, as they engage with and critique narratives of Africa. Overlapping with but distinct from human rights, humanitarianism centers on a relationship of assistance, focusing less on rights than on needs, less on legal frameworks than moral ones, less on the problem than on the nonstate solution.Tracing the white savior narrative back to religious missionaries of the nineteenth century, Humanitarian Fiction reveals the influence of religious thought on seemingly secular institutions and uncovers a spiritual, collectivist streak in the discourse of humanity. Because the humanitarian model of care transcends the boundaries of the state, and its networks touch much of the globe, Humanitarian Fictions redraws the boundaries of literary classification based on a shared problem space rather than a shared national space.The book maps a transnational vein of Anglophone literature about Africa that features missionaries, humanitarians, and their so-called beneficiaries.Putting humanitarian thought in conversation with postcolonial critique, this book brings together African, British, and U.S. writers typically read within separate traditions. Paustian shows how the novel—with its profound sensitivity to narrative—can enrich the critique of white saviorism while also imagining alternatives that give African agency its due.
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What are the disadvantages of altruism?
One disadvantage of altruism is the potential for exploitation or being taken advantage of by others who may not have the same altruistic intentions. Additionally, excessive altruism can lead to neglecting one's own needs and well-being, which can result in burnout or resentment. Altruism can also perpetuate a cycle of dependency in some situations, where individuals become reliant on the help of others rather than developing their own self-sufficiency.
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What would Kant say about effective altruism?
Kant would likely support the principles of effective altruism, as it aligns with his moral philosophy of duty and the categorical imperative. Effective altruism emphasizes the importance of using reason and evidence to determine the most effective ways to help others, which aligns with Kant's emphasis on using reason to determine moral duties. Additionally, effective altruism encourages individuals to act in ways that maximize the overall good for others, which is consistent with Kant's idea of acting in a way that respects the dignity and worth of all individuals. Overall, Kant would likely view effective altruism as a morally commendable approach to helping others.
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What do you think about effective altruism?
Effective altruism is a commendable approach to philanthropy that emphasizes using evidence and reason to determine the most effective ways to make a positive impact in the world. By focusing on maximizing the good that one can do with their resources, effective altruism seeks to address the most pressing global issues and make a meaningful difference in the lives of others. I believe that this mindset can lead to more impactful and sustainable change, and I admire the dedication of those who are committed to making a difference through effective altruism.
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Is there altruism or is it a myth?
Altruism, the act of selflessly helping others without expecting anything in return, is a complex concept that has been debated by philosophers, psychologists, and biologists. Some argue that all human behavior is ultimately self-serving, and that even seemingly altruistic acts are motivated by a desire for social approval or personal satisfaction. Others believe that genuine altruism does exist, and point to examples of individuals sacrificing their own well-being for the benefit of others as evidence. Ultimately, whether altruism is a myth or a genuine aspect of human nature is a matter of ongoing debate and may depend on individual perspectives and beliefs.
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