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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • Agreement
    Agreement

    SHORTLISTED FOR THE 2024 CHRISTOPHER EWART-BIGGS MEMORIAL PRIZE'An outstanding evening, a landmark play, a thoroughly deserved five stars . . . Owen McCafferty's searing dramatisation is a political thriller with echoes of Greek drama.' Irish TimesOwen McCafferty examines the negotiations leading up to the Good Friday Agreement and weaves potent drama out of this complex, momentous event. what takes courage is to compete in the arena of democracyThe clock is ticking.It's April 1998 and representatives of the British Government, the Irish Government and the main political parties in Northern Ireland try to hammer out a deal that could pave the way for peace.Every word, every movement, every stare means something.This is the last chance saloon and no one is leaving until agreement is reached, one way or another. Agreement opened at the Lyric Theatre, Belfast, in March 2023, and was revived there in March 2024.

    Price: 10.99 £ | Shipping*: 3.99 £
  • Building Agreement
    Building Agreement

    Whether you're negotiating with an angry boss or a difficult colleague - or, indeed, a stubborn teenager - you can learn to use your emotions to help you achieve the result you want. Building Agreement shows you how to control the five 'core concerns' that motivate people:-- Express appreciation for what others think, feel or do-- Build affiliation and turn an adversary into a colleague-- Respect autonomy in others and gain autonomy in return-- Acknowledge status and simultaneously establish your own worth-- Choose a fulfilling role during the process of negotiatingUsing the latest research of the Harvard Negotiation Project, the group that brought you the groundbreaking book Getting to Yes, this is a superbly practical guide to mastering essential negotiating skills. Originally published in hardback under the title Beyond Reason.

    Price: 10.99 £ | Shipping*: 3.99 £
  • What is better: prenuptial agreement or no prenuptial agreement?

    Whether a prenuptial agreement is better or not depends on individual circumstances. For some couples, a prenuptial agreement can provide clarity and protection in case of a divorce, especially if there are significant assets or one partner has children from a previous relationship. However, for others, a prenuptial agreement can create feelings of distrust or lack of commitment. It is important for each couple to carefully consider their own situation and communicate openly about their expectations and concerns before deciding whether to have a prenuptial agreement.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

  • Which collective agreement applies?

    The collective agreement that applies to a specific situation depends on the industry or sector in which the employees work. Each industry or sector typically has its own collective agreement negotiated between the employer and the relevant trade union. It is important to consult the specific collective agreement that covers the employees in question to understand their rights, benefits, and working conditions. If there is uncertainty about which collective agreement applies, it is advisable to seek guidance from the trade union or relevant labor authorities.

  • What is the difference between marketing measures and marketing strategy?

    Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.

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  • Agreement Beyond Phi
    Agreement Beyond Phi

    An argument that agreement and agreementless languages are unified under an expanded view of grammatical features including both phi-features and certain discourse configurational features. Much attention in theoretical linguistics in the generative and Minimalist traditions is concerned with issues directly or indirectly related to movement.The EPP (extended projection principle), introduced by Chomsky in 1981, appeared to coincide with morphological agreement, and agreement came to play a central role as the driver of movement and other narrow-syntax operations.In this book, Shigeru Miyagawa continues his investigation into a computational equivalent for agreement in agreementless languages such as Japanese.Miyagawa extends his theory of Strong Uniformity, introduced in his earlier book, Why Agree?Why Move? Unifying Agreement-Based and Discourse-Configurational Languages (MIT Press).He argues that agreement and agreementless languages are unified under an expanded view of grammatical features including both phi-features and discourse configurational features of topic and focus.He looks at various combinations of these two grammatical features across a number of languages and phenomena, including allocutive agreement, root phenomena, topicalization, "why" questions, and case alternation.

    Price: 33.00 £ | Shipping*: 0.00 £
  • LawPack Tenancy Agreement
    LawPack Tenancy Agreement

    Includes: Assured Shorthold Tenancy agreement for England and Wales, Private Tenancy agreement for Northern Ireland and a guidance booklet. Legally valid for use in England, Wales and Northern Ireland. Solicitor approved. Fuss-free tenancy agreement.

    Price: 4.89 € | Shipping*: 2.39 €
  • The Fresh Agreement
    The Fresh Agreement

    The Bible was written in the language of the people, and was both exciting to its recipients and intellectually stimulating. The language and logic of its lessons was accessible to the people to whom it was sent on many levels, from the Intellectual Greek-speakers to the shepherds in the fields, and it was consistent. You are here presented with a translation of the authentic Greek text that maintains this fidelity, and scrupulously adheres to the grammatical structure of the original language while nearly succeeding in giving each Greek word a unique equivalent in English. This translation makes the claim that if the New Testament had been written in English, this would be a copy of it. Included are over 1000 footnotes defining words and phrases, citing histories written throughout the ages, and including the reasoning of eminent scholars of the past several centuries. The Fresh Agreement, because God made no attempt to conceal his message so that only professional clergy could understand it!

    Price: 43.42 £ | Shipping*: 0.00 £
  • LawPack Tenancy Agreement
    LawPack Tenancy Agreement

    Includes: Assured Shorthold Tenancy agreement for England and Wales, Private Tenancy agreement for Northern Ireland and a guidance booklet. Legally valid for use in England, Wales and Northern Ireland. Solicitor approved. Fuss-free tenancy agreement.

    Price: 7.19 € | Shipping*: 7.14 €
  • What is the relationship between marketing tools and marketing strategy?

    Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.

  • Are you in favor of a collective agreement or an individual agreement?

    I am in favor of a collective agreement because it allows for a unified and organized approach to negotiating terms and conditions of employment. Collective agreements can help ensure that all workers are treated fairly and consistently, and can provide a stronger voice for employees in the workplace. Additionally, collective agreements can help to establish industry standards and promote a more equitable distribution of resources and benefits among workers.

  • Did the legal representative confuse the rental agreement and the loan agreement?

    No, the legal representative did not confuse the rental agreement and the loan agreement. The rental agreement and the loan agreement are two separate legal documents with distinct terms and conditions. The legal representative would have been careful to differentiate between the two agreements and ensure that the terms of each agreement were accurately represented. Any confusion between the two agreements would have been carefully avoided to prevent any legal issues.

  • What is an inconsistent marketing mix strategy?

    An inconsistent marketing mix strategy occurs when the elements of the marketing mix, such as product, price, promotion, and place, are not aligned or working together cohesively. This can lead to confusion among consumers, as the messaging and positioning of the brand may be unclear or contradictory. Inconsistent marketing mix strategies can also result in wasted resources and missed opportunities for reaching the target audience effectively. It is important for businesses to ensure that all elements of the marketing mix are aligned and support the overall marketing objectives to achieve success.

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